fast. uncertain. disruptive. · l innovation at amadeus turning ideas into value. restricted l...
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Strategy, Business Development and Transformation
Amadeus InnovationFast. Uncertain. Disruptive.
Tatiana SolodkoDanilo Nobrega
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How do you do innovation?
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AmbitionAreasApproach
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Innovation at AmadeusTurning ideas into value
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Managing growth through different Horizons
Horizon 1Defend current businesses
Horizon 2Build Emerging businesses
Horizon 3Identify new innovations for
future Growth
• Focus: Identify small pieces of future and pull the ideas to present time to get validated• Focus: Incubate & Accelerate
new innovations
• Focus: Drive validation and improve synergy with existing business
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Internal External
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Amadeus Ventures
Partners and
Startups
Open API
Internal
Open Ideas
Innovation Communit
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20 R&D units
M&A
External
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ImprovedConversion
ExtendedContent
Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
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ExtendedContent
Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
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Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
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ImprovedConversion
ExtendedContent
Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
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Amount of passengers and fleet will double by 2035
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Flight distruptions … with twice as manyplanes in the air
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Operations &Performance
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
MessagingPlatforms
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Surpassed Social Media as #1 used mobile service
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You invest so much in your brand; assure it is on these platforms!
1-1 chat
Talk to airline representative for customer service
Read trip inspiration, talk to customer service representative
Clothing & Fashion
1-1 chat
Read news
Special mCommerce deals
Talk to airline customer service
Read trip inspiration, talk to customer service representative
Read news
Order McDonald through LINE
Read news
Friends Chats Timeline More
Talk with Travel agency rep for special tour promotion
Clothing & Fashion
Restaurant coupon
Group chat
1-1 chat
Special mCommerce deals from official LINE account
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The new paradigm shift for conversation and commerce
“I installed an app on my smartphone.”
App streaming | Extensions | APIs | Deep Linking
Glances | Cards | Messages | Widgets | PA | Notifications
Tablet | TV | Wearable | Car | Furniture | Home
Think ecosystem, not apps or screens
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Alexa Google
CortanaSiri
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Fighting for the living room…
Google Home
AppleHomepod
Amazon Echo
Amazon Echo Dot
AmazonEcho Show
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Operations &Performance
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
MessagingPlatforms
BlockchainFor Travel
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A new way of conducting digital transactions safely and privately, without the need for a third party intermediary
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Payments Loyalty Fraud
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Operations &Performance
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
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Disruptive forces happen when all
elements of business model are
consecutively challenged and impacted
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What is the real job to be done by Hilti customers, contractors?
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Finishing the project, not owning the tools
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Tools as a service
https://vr.google.com/daydream/ PS4 VR
HTC VIVE
https://www.oculus.com/ https://www.microsoft.com/microsoft-hololens/en-us
https://www.youtube.com/watch?v=7TjCJWoOCjU
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Key takeaways
✓ Why do you need innovation?
✓ Where?
✓ How?
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Let’s shape the future of travel together
Thank you!Tatiana Solodko & Danilo Nobrega
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