fast. uncertain. disruptive. · l innovation at amadeus turning ideas into value. restricted l...
TRANSCRIPT
RESTRICTED
Co
nfi
de
nti
al
Strategy, Business Development and Transformation
Amadeus InnovationFast. Uncertain. Disruptive.
Tatiana SolodkoDanilo Nobrega
RESTRICTED
Co
nfi
den
tial
How do you do innovation?
RESTRICTED
Co
nfi
den
tial
3
© 2
016
Am
adeu
s IT
Gro
up
SA
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
AmbitionAreasApproach
RESTRICTED
Co
nfi
den
tial
Innovation at AmadeusTurning ideas into value
RESTRICTED
Co
nfi
den
tial
Managing growth through different Horizons
Horizon 1Defend current businesses
Horizon 2Build Emerging businesses
Horizon 3Identify new innovations for
future Growth
• Focus: Identify small pieces of future and pull the ideas to present time to get validated• Focus: Incubate & Accelerate
new innovations
• Focus: Drive validation and improve synergy with existing business
RESTRICTED
Co
nfi
den
tial
Internal External
RESTRICTED
Co
nfi
den
tial
Amadeus Ventures
Partners and
Startups
Open API
Internal
Open Ideas
Innovation Communit
y
20 R&D units
M&A
External
RESTRICTED
Co
nfi
de
nti
al
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
de
nti
al
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
ImprovedConversion
ExtendedContent
Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
RESTRICTED
Co
nfi
den
tial
ExtendedContent
Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
RESTRICTED
Co
nfi
den
tial
© 2
016
Am
adeu
s IT
Gro
up
SA
RESTRICTED
Co
nfi
den
tial
Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
RESTRICTED
Co
nfi
den
tial
ImprovedConversion
ExtendedContent
Operations &Performance
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
RESTRICTED
Co
nfi
den
tial
Amount of passengers and fleet will double by 2035
RESTRICTED
Co
nfi
den
tial
Flight distruptions … with twice as manyplanes in the air
RESTRICTED
Co
nfi
den
tial
Operations &Performance
BlockchainFor Travel
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
MessagingPlatforms
RESTRICTED
Co
nfi
den
tial
Surpassed Social Media as #1 used mobile service
RESTRICTED
Co
nfi
den
tial
You invest so much in your brand; assure it is on these platforms!
1-1 chat
Talk to airline representative for customer service
Read trip inspiration, talk to customer service representative
Clothing & Fashion
1-1 chat
Read news
Special mCommerce deals
Talk to airline customer service
Read trip inspiration, talk to customer service representative
Read news
Order McDonald through LINE
Read news
Friends Chats Timeline More
Talk with Travel agency rep for special tour promotion
Clothing & Fashion
Restaurant coupon
Group chat
1-1 chat
Special mCommerce deals from official LINE account
RESTRICTED
Co
nfi
den
tial
32
© 2
015
Am
ade
us
IT G
rou
p S
A
The new paradigm shift for conversation and commerce
“I installed an app on my smartphone.”
App streaming | Extensions | APIs | Deep Linking
Glances | Cards | Messages | Widgets | PA | Notifications
Tablet | TV | Wearable | Car | Furniture | Home
Think ecosystem, not apps or screens
RESTRICTED
Co
nfi
den
tial
Alexa Google
CortanaSiri
RESTRICTED
Co
nfi
den
tial
Fighting for the living room…
Google Home
AppleHomepod
Amazon Echo
Amazon Echo Dot
AmazonEcho Show
RESTRICTED
Co
nfi
den
tial
© 2
016
Am
adeu
s IT
Gro
up
SA
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
Operations &Performance
DisruptiveModels
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
MessagingPlatforms
BlockchainFor Travel
RESTRICTED
Co
nfi
den
tial
38
A new way of conducting digital transactions safely and privately, without the need for a third party intermediary
RESTRICTED
Co
nfi
den
tial
39
Payments Loyalty Fraud
RESTRICTED
Co
nfi
den
tial
Operations &Performance
Amadeus Innovation Themes 2017-2019
ImprovedConversion
ExtendedContent
MessagingPlatforms
BlockchainFor Travel
DisruptiveModels
RESTRICTED
Co
nfi
den
tial
Disruptive forces happen when all
elements of business model are
consecutively challenged and impacted
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
44
© 2
016
Am
adeu
s IT
Gro
up
SA
What is the real job to be done by Hilti customers, contractors?
RESTRICTED
Co
nfi
den
tial
45
© 2
016
Am
adeu
s IT
Gro
up
SA
Finishing the project, not owning the tools
RESTRICTED
Co
nfi
den
tial
46
© 2
016
Am
adeu
s IT
Gro
up
SA
Tools as a service
https://vr.google.com/daydream/ PS4 VR
HTC VIVE
https://www.oculus.com/ https://www.microsoft.com/microsoft-hololens/en-us
https://www.youtube.com/watch?v=7TjCJWoOCjU
RESTRICTED
Co
nfi
den
tial
RESTRICTED
Co
nfi
den
tial
Key takeaways
✓ Why do you need innovation?
✓ Where?
✓ How?
RESTRICTED
Co
nfi
den
tial
Let’s shape the future of travel together
Thank you!Tatiana Solodko & Danilo Nobrega