famiglia the game . startup school week 3

We will make you an offer you can’t refuse:

Become The Godfather

Famiglia

interesant. There is a new indian store near my [guarida]...

hi! i'm Fredo Mindundini. I'm going to be the new godfather on [Barrio]

This is my [guarida]. my safe place. here, i can rest, watch TV and prepare my next "works"

I have a 'protection' business, you know, there is a lot of insecurity on this neighbourhood..

well... i'll go to introduce myself; I'm a polite neighbour…bwa-haha-ha.ha!

hello, fucking inmigrant! do you know that there are a lot of bad people on this neighborhood and you need some protect...

well, i need some 'tools'; my loved beretta is sleeping in a box in the evidence room at the police station, so I have to buy a new weapone.

¡PT

AF

!

give me all the money, fuckin' idiot!

bwahahahaha!like stealing a candy from a baby!...uops!

Free App

Sponsored POIs

Ads Supported

Real money (euros) for game money (corlies)

Monetizing

Quick data (US)

Level of smartphone penetration depending on the age (in %)

In Europe and US

Mobile Internet penetration in Spain 2007 and 2011 (in millions)

8%

Potencial problems• Fun for lonely player • Find players

• Bad acceptance for the POI owners

Solutions for lonely playerCitizens & Police

Solutions to find players

• Advertising in videogame sites / mobile apps

• Collaborative missions / By word of mouth

Solutions for bad POIs acceptance

• Slightly change the POI names (generic names).

• Convince POIs that the game is good for them (enforce "Play while you live" business model)

Schedulling for next weeks

• Week 4: Prototype with piece movement and citizens.

• Week 5: Business plan

• Week 6: More advanced prototype: fight between gangs.

FamigliaPLAY WHILE YOU LIVE