job well done game pitch - startup weekend dunedin 2016
TRANSCRIPT
The problem
85 people...
68% of respondents said getting kids to do household tasks
is a problem.
Parents told us
Children aren’t doing chores
Doing chores =Success
as an adult
So what?
Our value propositio
nAn interactive card game that
provides families with a fun way to teach and learn
life skills
How it works
ALL family members get tasks
Action cards allow negotiation
Fun and meaningful rewards are up for grabs
Competitive advantage Adults have to play
too.This game brings the whole family together.Tangible item to trade/touchNo technology requiredBased on research.
Target market
Working parentsChildren aged toddler +
to about 14Pressed for time
Want to teach life skills to children
Market scope
Test market: NZ - 1,136,397 of families (2013 Census)
52 million families in English-speaking countries alone
Marketing strategy
1: Validate with focus groups
2: Pledgeme crowdfunding campaign
3: Pre-sales via Shopify
4: Go to market with product
“This is a truly amazing product and one anyone with kids can use” Pledgeme
“What a fabulous idea”
Marketing channels
Facebook, Instagram & Pinterest
Target schools & clubs
- Newsletters- Referral program - After school and holiday programmes
Targeted display advertising
How to order
https://www.pledgeme.co.nz/projects/4576-job-well-done
Shopifywww.jobwelldonegame.co
Revenue streams$25 per pack
To investigate…...expansion pack add-ons
...different decks
Who are we?
In summaryFamilies all over the world are struggling with this problem.
We have a fun and unique product to help families have fun and learn life skills
We will test the concept before doing a large run, gaining market validation from confirmed pre-sales.And
that’s...
In summaryFamilies all over the world are struggling with this problem.
We have a fun and unique product to help families have fun and learn life skills
We will test the concept before doing a large run, gaining market validation from confirmed pre-sales.And
that’s...
Any questions?