facing aids for world aids day 2009

Facing AIDS for World AIDS Day Michelle Samplin-SalgadoNew Media Strategist, AIDS.govJohn Snow, Inc.

Facing AIDS CampaignPower of YOU Lessons LearnedQuestions

What is the Facing AIDS for World AIDS Day Campaign?

What is the Facing AIDS for World AIDS Day Campaign?Goal: To help reduce HIV stigma and promote HIV testing.

2008

How YOU Responded

www.aamu.edu/

http://youngblackmoguls.blogspot.com/2009/11/what-wix.html

http://www.flickr.com/photos/25095603@N07/4178453206/

http://www.flickr.com/photos/25095603@N07/4177691065/

What Did We Learn?

A Little Structure is Good

A Little More is Better

Have Clear Action Steps

Converge

(Photos via the USCA blog, by Brandon Joseph Baker)

Make it Real

http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded

Leverage Existing Platforms & Partners

http://www.youtube.com/watch?v=C-_9Jy_otSQ

Make it Easy to Personalize & Share

Explain the Tools

http://www.youtube.com/watch?v=mJ09gVChOl8

Repurpose!

Lessons Learned (Overall)

• Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)

• Power of Partnerships: Give people tools they can use for their own work!

• Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http://beth.typepad.com)

• Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)

Questions?

Stay Connected!

www.AIDS.gov Blog.AIDS.govTwitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/aidsgov

EmailMiguel: Miguel.Gomez@hhs.gov Michelle: msamplin@jsi.comJennie: janderson@jsi.com