faces of the brand
Post on 02-Jul-2015
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Presented by Justin Foster
@fosterthinking
#FacesOfTheBrand
Social Business:
A New Era
of Branding,
Reputation & Culture.
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
ASSESSMENT
On a scale of 1-10, rate your knowledge level of social media.
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
SOCIAL/MOBILE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
What is one new behavior that this trend has created in you?
DISCUSSION
MILLENNIALS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
In your experience, what makes Millennials different than previous generations?
DISCUSSION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
THE INNOVATORS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
Who is an innovator that inspires you?
DISCUSSION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
SOCIAL BUSINESS
BRANDS ARE HUMANS;HUMANS ARE BRANDS.
Intimacy
Validation
Appreciation
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
OLD FORMULA
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
Together we in
TEAMWORK
OLD FORMULA
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
EZ GUIDE TO BECOMING A SOCIAL BRAND
Great Internal Culture
Disruptive Products
Awesome Customer Experience
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
What brands are effective at Social Business?
DISCUSSION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
AMPLIFICATION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
AWESOME PEOPLE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
5 MUST-HAVESOCIAL BUSINESS TRAITS
Talent
Authenticity
Image
Technology
Communication
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
TALENT
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
AUTHENTICITY
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
IMAGE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
TECHNOLOGY
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
COMMUNICATION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
THE TOOLS
THE TOOLSPlatforms
Thought Leaders
Circles of Influence
Content Plan
Listening Systems
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
PLATFORMS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
THOUGHT LEADERS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
CIRCLES OF INFLUENCE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
CONTENT PLAN
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
LISTENING SYSTEMS
ACTION ITEMS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
POST-IT
What was your #1 take-away from the session?
208.841.3497
: justin@fosterthinking.com
: @fosterthinking
FIND ME
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