faces of the brand
DESCRIPTION
What are we doing about social? This question is part of daily conversations in conference rooms and hallways of today’s businesses. Social now permeates every aspect of business - from marketing to HR to product development to customer service. There is one common denominator that unifies all of these elements: your company culture. fassforward Consulting Group is excited to host Brand Strategist and Social Branding expert Justin Foster for a free webinar on how your culture is the secret to a winning social strategy. In this webinar, you will learn: The 3 Mega-Trends that created the Social Business era The top 5 cultural traits your business needs to become a Social Brand Why Marketing, HR and Customer Service need an integrated social strategy How a “Faces of the Brand” approach is more effective than command-and-control Useful tips for your personal brand as a leader in your business. The #1 measurement of a winning social business strategy? Human retention! Attracting and retaining the best employees, customers and stakeholders. Innovative leaders know that if you win the conversation about social, you win at business. If you are an innovative leader and an advocate for social in your company, you will receive fresh insights and new concepts to help move your company to become a Social Brand - and elevate your reputation as a change agent.TRANSCRIPT
Presented by Justin Foster
@fosterthinking
#FacesOfTheBrand
Social Business:
A New Era
of Branding,
Reputation & Culture.
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
ASSESSMENT
On a scale of 1-10, rate your knowledge level of social media.
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
SOCIAL/MOBILE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
What is one new behavior that this trend has created in you?
DISCUSSION
MILLENNIALS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
In your experience, what makes Millennials different than previous generations?
DISCUSSION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
THE INNOVATORS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
Who is an innovator that inspires you?
DISCUSSION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
SOCIAL BUSINESS
BRANDS ARE HUMANS;HUMANS ARE BRANDS.
Intimacy
Validation
Appreciation
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
OLD FORMULA
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
Together we in
TEAMWORK
OLD FORMULA
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
EZ GUIDE TO BECOMING A SOCIAL BRAND
Great Internal Culture
Disruptive Products
Awesome Customer Experience
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
What brands are effective at Social Business?
DISCUSSION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
AMPLIFICATION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
AWESOME PEOPLE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
5 MUST-HAVESOCIAL BUSINESS TRAITS
Talent
Authenticity
Image
Technology
Communication
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
TALENT
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
AUTHENTICITY
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
IMAGE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
TECHNOLOGY
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
COMMUNICATION
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
THE TOOLS
THE TOOLSPlatforms
Thought Leaders
Circles of Influence
Content Plan
Listening Systems
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
PLATFORMS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
THOUGHT LEADERS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
CIRCLES OF INFLUENCE
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
CONTENT PLAN
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
LISTENING SYSTEMS
ACTION ITEMS
@fosterthinking © 2014 fassforward Consulting Group FacesOfTheBrand
POST-IT
What was your #1 take-away from the session?
