facebook workshop for small businesses

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Putting Your Best Face[book]Forward

Presented by Catherine VenturaFor the Business Center for New Americans

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Nothing is more powerful thanword-of-mouth endorsement

from someone you trust.

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Social media is ahuge shift

in the way a business can

listen to, talk to, engage with, and providevalue to customersto build relationships

that inspireword of mouth advocacy.

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Word of Mouth Marketing is“…giving people a reason to talk about

your stuff, making it easier for theconversation to take place.”

Andy Sernovitz - Association for Interactive Marketing

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Web 1.0 was about “broadcasting”;websites were:

• A destination• A brochure• A newsletter• An archive

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The new “real-time” web is aboutinteracting:

• Listening & engaging with your public.• Making new connections and contacts.• Sharing valuable information and links in real time.• Turning your “friends,” customers, and allies into

evangelists who share -- and spread -- your messagefor you.

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Primary uses of Social Media:

• Branding• PR• New Business• Customer Relations/Retention

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[branding]

Increased visibility and name recognition

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[pr]

Making sure you get the word out

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[new business]

Attracting new customers and improvingGoogle results (SEO)

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[customer relations/retention]

Strengthening and rewarding customerrelationships.

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Creating Social Media Success:

• Why should we be using Facebook?• Who should we be talking to?• How should we be saying it?• Why should we be saying it on Facebook?• What should we be saying?• How can we tell if it’s working?

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There’s a lot to “like” aboutFacebook…

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[WHY?]What are your immediate, short term, andlong term marketing goals?

• Branding and awareness?• Good will?• Incoming traffic to website?• Networking and creating strategic alliances?• Increasing your database?

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[WHO?]Who do you need to reach to achieve yourmarketing objectives?

• Current customers?• Potential customers?• The press?• Influencers?• Potential partners?

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[HOW & WHERE?]

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[WHAT?]What can you contribute to add value to thecommunity you are trying to attract?

• To current customers?• To potential customers?• To the press?• To Influencers?• To potential partners?

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Start by listening!

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Use Your Browser!

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Once you’ve listened…

• Analyze what you’ve learned• Identify strengths and problem areas• Create a content strategy• Start engaging

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Content Strategy:Developing a Social Media Voice

What is the personality of your business?

What makes you differentiated and unique? Who do you need to reach? What value are you adding to the conversation?

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Content Strategy:Sharing Value

60% of what you share should be valuable to your community.

30% should be networking. 10% should be “personality”.

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[value]

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[networking]

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[personality]

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Think ROE instead of ROI…

Social Media success is about “Return on Engagement”…Successful engagement is based on:

• Making connections• Communicating in an authentic way• Having a consistent and welcome voice and message

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Let’s get started!

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Contact:

Catherine VenturaVenn Diagram, Inc.530 Manhattan Avenue #66New York, New York 10027917.292.0519

twitter.com/catherinventurahttp://venndiagram.blogspot.com/http://catherineventura.tumblr.com/www.linkedin.com/in/catherineventuraCVentura@venndiagraminc.com