facebook timeline apps - people’s insights volume 1, issue 4
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crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 4
Facebook Timeline Apps
Introducing Facebook Timeline Apps
Source: http://econsultancy.com/us/blog/8732-facebook-launches-60-new-timeline-apps,
http://www.marketingvox.com/brands-remember-facebook-timeline-will-be-on-mobile-other-
Facebook recently rolled out 60 apps that sync with its new timeline,
allowing users to share experiences around their interests – shopping,
cooking, working out, etc – in a better manner.
Taking the Open Graph to the next level
Source : http://developers.facebook.com/docs/opengraph/ ,
http://developers.facebook.com/blog/post/634/
Open Graph, a set of application interface tools that allows developers to create
apps on Facebook, has evolved from allowing third-party websites and pages to
be 'liked' and displayed on the newsfeed to letting apps model user activities
based on 'actions' and 'objects'
'Actions' and 'Objects'
Source : http://developers.facebook.com/docs/opengraph ,
http://techcrunch.com/2012/01/18/facebooks-new-timeline-app-platform-introduces-new-
verbs-like-bought-want-and-love/
For the apps, ‘actions’ are things that users do (listen, for instance),
while ‘objects' are what these actions apply to (a song, in this case). A
magazine app, for example, lets users read (action) an article(object).
The thinking behind the apps
Source : http://www.johnhaydon.com/2012/01/facebook-timeline-applications-ultimately-
about-mobile/ , www.facebook.com/about/timeline/apps
The apps tap into users’ growing feelings of ‘curiosity’ and ‘satisfaction
of the ego’ by keeping friends updated hour-by-hour of their activities
through ‘actions’
More accurate user depictions
Source : http://www.communityorganizer20.com/2012/01/23/facebook-timeline-apps-new-
way-to-engage/ , http://mashable.com/2011/09/21/prepare-for-the-new-facebook/
The apps give a truer representation of users' personalities by allowing them to
tell their stories. Content sharing is easier as users give the apps permission to
track their activities for Facebook friends, such as a daily account of their travels,
favourite music, movies watched, etc.
Opportunity for brands that thrive on personal
interactions or high social value
Source : http://www.fastcocreate.com/1679443/facebook-update-yes-brands-are-coming-to-
facebook-timeline-open-graph, http://www.twitter.com
Brands have a better chance of appearing in users' news feeds as the apps
encourage users to share experiences in real time. It offers significant
opportunities for brands by allowing them to tell their stories and demonstrate
ongoing conversations with fans.
Facebook user activity for brands won't be
defined by 'likes'
Source : http://technorati.com/blogging/article/why-facebooks-new-timeline-apps-will/,
http://www.twitter.com
An app is a deeper commitment than a passive 'like'. The increase in app
discovery could lead to heightened word-of-mouth activity, subscriptions and
sales. Overexposure of actions from consumers, however, might be detrimental
to brands and users.
Sense of nostalgia for businesses, users
Source : http://marketingbyraj.com/2012/01/25/new-apps-let-facebook-record-your-personal-
history/ , http://www.facebook.com/find-friends/browser/?ref=ler#!/profile.php?id=1748963404
Timeline apps record all user activities across time in an organised
manner, which help users reminisce or peek into friends' lives. Users
can also track their activities by date.
Plenty of criticism too
Source : http://mashable.com/2012/01/18/facebook-60-apps-timeline/ ,
http://www.thinkdigit.com/Apps/Facebook-introduces-60-new-Timeline-apps_8532.html
Just like every innovation on Facebook, this one received flak from
many users, who cited intrusion of privacy, over-information and the set-
it-and-forget-it nature of the apps as the biggest flaws.
A clear vision for the future
Source : http://www.johnhaydon.com/2012/01/facebook-timeline-applications-ultimately-
about-mobile/
FB wants to create an app eco-system comparable to that of Apple's iOS by
reaching out to top content providers, ensuring more time spent on the platform.
It recognises that mobile devices are the future; hence encouraging frictionless
sharing via mobile through actions
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab
solutions, contactpascal.beucler@mslgroup.com
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