facebook instagram lou kerner of social internet fund

Lou Kerner Presentation, April 23 2012

Instagram Is A Social Netowrk

It’s About Reaching An Audience

The Most “Liked” Photo On InstagramJustin Beiber – 75,000 Likes, 1.4mm Followers

It’s About Sharing A MomentMost Popular Instagram Locations

Isntagram’s Global Communities

Top 10 Reasons Facebook Bought Instagram

1. It’s the fastest growing social network in the world2. Android release yielded 1mm new users in 12 hrs3. It’s got a killer mobile interface/team4. Photo’s are core to social networking5. It’s a platform, and API usage is soaring (Postgram

Screenstagram, Foodspotting, Dropbox, The Fancy)

Top 10 Reasons Facebook Bought Instagram

6. Opengraph integration – optimized for Timeline

7. Competitors – keeps it out of Google’s hands8. Brands love Instagram – From news sites

(ABC, NBC, CNN) to clothing lines (Burberry, Gucci)

9. It’s $50mm funding round – it was poised to expand the breadth of its service

Facebook Photo Uploading & Tagging

Top 10 Reasons Facebook Bought Instagram

10. It’s ALL about the data- Where you are- Who you’re with- What you’re doing

Is Instagram Worth $1B?Facebook Mobile Access – It’s App Lags