facebook instagram lou kerner of social internet fund
TRANSCRIPT
Lou Kerner Presentation, April 23 2012
Instagram Is A Social Netowrk
It’s About Reaching An Audience
The Most “Liked” Photo On InstagramJustin Beiber – 75,000 Likes, 1.4mm Followers
It’s About Sharing A MomentMost Popular Instagram Locations
Isntagram’s Global Communities
Top 10 Reasons Facebook Bought Instagram
1. It’s the fastest growing social network in the world2. Android release yielded 1mm new users in 12 hrs3. It’s got a killer mobile interface/team4. Photo’s are core to social networking5. It’s a platform, and API usage is soaring (Postgram
Screenstagram, Foodspotting, Dropbox, The Fancy)
Top 10 Reasons Facebook Bought Instagram
6. Opengraph integration – optimized for Timeline
7. Competitors – keeps it out of Google’s hands8. Brands love Instagram – From news sites
(ABC, NBC, CNN) to clothing lines (Burberry, Gucci)
9. It’s $50mm funding round – it was poised to expand the breadth of its service
Facebook Photo Uploading & Tagging
Top 10 Reasons Facebook Bought Instagram
10. It’s ALL about the data- Where you are- Who you’re with- What you’re doing
Is Instagram Worth $1B?Facebook Mobile Access – It’s App Lags