facebook influence on university students' media habits

influence on

university students'

media habits

qualitative results from a field research

It is everywhere!

A research about...

Internet usage among undegraduate students

Facebook impact on media habits

Meanings associated with online activity

This study is a spin-offof a quantitative research

involving 2200+ students

(1088 in 2008, 1123 in 2009)

Connected!

30%

70%

at least 1h/dayLess than 1h/day

21%

65%

14%

beginnerbasic level usersexperts

(Self evaluation)

And the old media?

53% 47%

watch TV at least 1h/daywatch TV less than 1h/day

66%34%

2008 2009

take 100 people...

27 of them uploaded videos on Youtube

12of them wrote at least once

on Wikipedia

take 100 people...

(while 51.6% consults it “very often”)

3.6 uploaded photos to Flickr

take 100 people...

1.7used Slideshare for sharing their presentations

take 100 people...

only

They know about...

0

25,00

50,00

75,00

100,0082,3081,5077,3077,3072,8070,20

don’t

even

And bloggers are diminishing...

57,8%42,2%

64,3%

35,7%

2008 2009

But where are all the connected

people?And what do they do there?

Short answer:

They are on

Remember

no campuses

no official fraternities, leagues, clubs

no yearbooks

we are talking of Italian students, which means:

Slightly longer answer:

0

15

30

45

60

doesn’t

know FB

knows FB

, doesn

’t use

it

seldom

uses

FB

often u

ses FB

59,4

10,2

23,0

2,27,98,2

26,0

50,4

2008 2009

Longer answerinterviews toundergraduatesshowed us30

their media habits +the role of Facebook in

their lives

checking university-related contents

communicating with friends

consuming audio-visual material

In questionnaires they decleared they went online mainly for...

0

0,02

0,03

0,05

0,06

0,08

fb_dislike fb_like internet_dislike internet_like

Some analysis...

0

0,02

0,03

0,05

0,06

0,08

relationships

fb_dislike fb_like internet_dislike internet_like

Some analysis...

Facebook use

awareness

0

0,02

0,03

0,05

0,06

0,08

fb_dislike fb_like internet_dislike internet_like

Some analysis...

blogging

privacy

old media

0

0,02

0,03

0,05

0,06

0,08

fb_dislike fb_like internet_dislike internet_like

Some analysis...

social inclusion

relationships

0

0,02

0,03

0,05

0,06

0,08

fb_dislike fb_like internet_dislike internet_like

Some analysis...

blogging

sharing

tv

internet usage

It is useless, but I am using it!

PROs and CONs of

Facebook

it helps staying in touch with people!

It's easy

and it's cheap!

PROs:

CONs: It is all about exhibitionism and curiosity

It is a place for superficial

relationships

CONs:There’s content that doesn't matter, but entertains

My privacy is at risk!

vs. mobile phones

Perceived as cheaper

Handy and trendy

Allows real interaction

Frivolous content is the norm

It is seen as a sort of strategy

to protect privacy

Frivolous content is the norm

It is seen as a sort of strategy

to protect privacy

Conclusions...

The use of Facebook is mainly instrumental

used to “orchestrate

face-to-face hanging

out” (Ito et al., 2010)

Students tend to deprecate it, mostly for contents and privacy issues

Conclusions...

but web 2.0 should mean sharing, above all - are our students being too serious?

Media platforms have switched

Conclusions...

students appear to be

very savvy in finding the

entertainment they want...

Conclusions...

Digital skills are not so common

many of the interviewees saw themselves as digital

immigrants!

So what?didn’t

probably change the

habits

in terms of sharing and prosuming contents

it most likely

changed interpersonal

communicationsquantitatively

redefining other media or formats

uses

(Remember: this is an Italian point of view)

Thank you.

Andrea Mangiatordiandrea.mangiatordi@unimib.it

@andreamangiafor the

group

http://numediabios.eu