facebook campaign manager

© 2011 Awareness CONFIDENTIAL

Facebook Campaign Manager

Questions at #awarenessinc or via Webex chat directed to “All Panelists”

The Facebook Campaign Manager

• Create custom Facebook Tabs with simple html

• Gather Social Profile data on campaign participants

• Integrate data with CRM and marketing automation systems

© 2011 Awareness CONFIDENTIAL

Why Engagement?

• Creates brand loyalty

• Conveys information

• Public conversations are free advertising

© 2011 Awareness CONFIDENTIAL

Engagement Strategy: Ask Questions

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Engagement Strategy: Offer a Deal Or Promotion

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Engagement Strategy: Hold a Contest

© 2011 Awareness CONFIDENTIAL

Engagement Strategy: Create a Game

© 2011 Awareness CONFIDENTIAL

Engagement Strategy: Host a Live Chat

© 2011 Awareness CONFIDENTIAL

Engagement Strategy: Use Photos and Videos

© 2011 Awareness CONFIDENTIAL

Engagement Strategy: Have An Opinion (Even If It’s Not Popular)

© 2011 Awareness CONFIDENTIAL

Engagement Strategy: Engage Your Most Passionate Fans

© 2011 Awareness CONFIDENTIAL

© 2011 Awareness CONFIDENTIAL

Customized Presence

Marketers seek to customize their social presence and increase engagement

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© 2011 Awareness CONFIDENTIAL

Actionable Data

But without actionable data marketers can only fight half the battle

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Ultimate Flexibility with Tabs

Use html to set up your Facebook tab or choose from our template library

© 2011 Awareness CONFIDENTIAL

Data Collection

Select the data you would like to collect

© 2011 Awareness CONFIDENTIAL

Data Flow

User provides permission on Facebook Custom Tab

User data captured on Social Profile in The Hub (along with all

other social activity)

Data flows from Hub to CRM or marketing automation systems

© 2011 Awareness CONFIDENTIAL

© 2011 Awareness CONFIDENTIAL

Data Follow Up

Marketers can seamlessly integrate this data into marketing activities such as:

• Email follow up

• Lead scoring

• Direct mail

© 2011 Awareness CONFIDENTIAL

Generate Demand and Capture Leads Through Facebook

The Facebook Campaign Manager is included in the cost of the

Social Marketing Hub. To arrange a demo contact us today at

sales@awarenessnetworks.com.