facebook basics for brands

FACEBOOK BASICSFOR BRANDS

A little about me…

Kali Readwin

Frontstep Communications

Frontstep Communications @yourfrontstep

Introduction Time!

Tell me your name and role.

Do you use Facebook on a personal basis?

What you want to get out of today?

Frontstep Communications @yourfrontstep

.1.

Social Media Basics

Frontstep Communications @yourfrontstep

First, what is social media?

Social media includes web-based and mobile technologies used to turn communication into

interactive dialogue.(via Wikipedia)

Social media is not a “TACTIC”

It’s only a TOOL.

Frontstep Communications @yourfrontstep

With social media, you’ve gotta…

1. Listen2. Participate3. Be Genuine4. Stay “On-Brand”5. Be Helpful6. Monitor7. Adjust & Adapt

Frontstep Communications @yourfrontstep

Frontstep Communications @yourfrontstep

.2.

Facebook Basics

How Facebook Compares

Frontstep Communications @yourfrontstep

Know your environment. Know your purpose.

Each platform is unique.

Frontstep Communications @yourfrontstep

Frontstep Communications @yourfrontstep

• Demographic is older• Personal profile vs business pages• Consistent Frequency • Share all kinds of content (images best)• Boosted posts & advertising• Slow growth

Considerations

Frontstep Communications @yourfrontstep

• Like (featured Likes)

• Share news / outside content• Mention/tag (Funders, Partners, Commenters)

• Comment (Respond, seek news, media)

• Contests (New rules, incentives, etc)

• Include fans in decisions (Rescue for Life example)

Engaging as a Brand

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• FOR THE AUDIENCE• Respond: risk management• Cross-promotion: dos and don’ts• Images: links with images• Headline writing• Post timing & scheduling• Apps/Tabs for other resources/networks

Best Posting Practices

Try out your organizations’s Facebook Page.• Schedule a post (include tag, link, select

image, update headline)• Comment & like a new Page as the brand• View Insights

Activity

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Be mindful of

“social currency”Frontstep Communications @yourfrontstep

Frontstep Communications @yourfrontstep

• Know your targets (be reasonable)• Record/save data for measurement• Use data to shape future content• Understand definitions

Pay Attention to Insights

THANK YOU!

Kali Readwin

Frontstep Communications

kali@yourfrontstep.com

facebook.com/yourfrontstep

twitter.com/yourfrontstep

Frontstep Communications @yourfrontstep