facebook advertising & how to use it

Facebook Advertising

• Why Facebook Advertising?

• Facebook Advertising & Business

• How Business Can Create Ads?

• FB Advertising Process - Example

• FB Advertising Process (Contd.) – Example Ads

• Facebook Analytics

Index

Why Facebook Advertising?

• As of the first quarter of 2016, Facebook had 1.65 billion monthly active users. Active users are those which have logged in to Facebook during the last 30 days.

• With such a big user base, Facebook provides a wide range of advertising options from page likes to driving clicks to websites based on a variety of targeting options like demography, geo, interests & others.

• A wide range of products & services to reach

Facebook Advertising & Business

How Facebook helps Businesses Succeed

How Business Can Create Ads?

Create a Facebook Business Page

Create goals for your Facebook ads

Choose an objective for your campaign

Choose your target audience and ad spend

Choose how you want your ad to look

Place order for ads

FB Advertising Process

Step 1- The Objective Step 2- Audience & Placements

Step 3 –The Budget Step 4 – Ad Format

FB Advertising Process (Contd.) – Ads on the Feed

Step 4- Desktop News Feed Advt. Step 5 – Desktop Right Column Advt

How Your ads on Desktop, Mobile & Audience Network Will Look.

Facebook Analytics

Once the ads are run, a rich amount of information is available on how ads are performing, the CTR, the budget spent, Demography reached & others. Some of it is shown below.

Post Reach

Demography reached

Net Likes

Thanks