facebook advertising · • use ads to - drive traffic, capture leads & build community...

Facebook

AdvertisingStrategies

Justin Stutz

VP Training and Education

west, a WFG Company

What is Facebook Advertising About?

WEBSITE

TRAFFIC

LEAD

SOURCE

COMMUNITY

AWARENESS

Where do ads show up?

Desktop News Feed Audience Network Instagram Mobile App

4 Types Of Ads You Should Be Running

• Boosted Post – Easiest ad to set up. Post it then boost it for a

day.

• Click-To-Website – Get as many clicks as you can, all going to

them same landing page.

• Carousel – Supports 2-10 images/videos. Drive people to

multiple places on your site.

• Lead Ads – Instantly display capture form with verified

information.

“There were 15 event ads in

the ad set so each one

performed a little differently.

Overall more than 50% of the

open house attendees came as

a result of the ads. One home

where signage wasn’t as good,

it was 100%”

Results – Open House

Results – Open House

Results – Horizontal Listing

• 1,119 website clicks

• 10,340 people reached

• $0.26 avg. cost per click

Results – Video Lead Ad

• 7 day campaign

• $46.01 advertising spend

• 27 leads ($1.70/lead)

Ad Targeting

Targeting

Create a custom audience from…

• Your database

• Website traffic

• Engagement on Facebook

Targeting

Create a custom audience from…

• Your database

• Website traffic

• Engagement on Facebook

Targeting

Use Facebook’s wide array of

targeting features

• Location

• Age, gender

• Demographics, interests,

behaviors

Helpful Guidelines

When

targeting

go wider.

Helpful Guidelines

Geography =

Hyper local

Helpful Guidelines

Think

relevancy…

Helpful Guidelines

Have a

budget…be

consistent.

Helpful Guidelines

Shorter is

better.

Lead Capture

Lead Capture

• Hundreds of mobile-

responsive landing page

templates

• No coding needed

• Add pages to any site

Lead Capturewww.VisualFarming.com

Lead Capture

“Couple” ads to landing

pages• Align your landing pages

to your ads

• Better user experience

• Convert at higher rates

Ad Formulas

The Listing Collage

3-9 LISTING PHOTOS

+

CANVA.COM

The Horizontal Listing

5 LISTING PHOTOS

+

CAROUSEL

The Open House RSVP

PICTURE OF YOUR LISTING

+

CANVA.COM

+

FACEBOOK EVENT

The Open House Eye Catcher

PICTURE OF YOUR LISTING

+

LEGEND

The Card Trick

IPHONE

+

BUSINESS CARD

+

HYPERLAPSE

The Gratitude Giver

IPHONE PHOTO

+

LEGEND

Retargeting

Following them anywhere they go on Facebook, in mobile apps or on the web…

15% discount on Adwerxuse coupon code SparkTank

Wrap up

• Facebook is still blue ocean

• Use ads to - drive traffic, capture leads & build community

awareness

• Targeting is the most critical part of the platform

• Easily create compelling content with tools like Canva,

Legend & Hyperlapse

• Retargeting can add a whole new level of perception to

your brand