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EIS 2350
Wednesday, October 9, 13
EIS 2350
I’m hoping to get this right, after 6 semesters...
Wednesday, October 9, 13
STAND ALONE SOCIAL NETWORKS
A Broadcasting tool
A Relationship tool
A Hangout tool? I think they’re still figuring it out
Wednesday, October 9, 13
STAND ALONE SOCIAL NETWORKS
Wednesday, October 9, 13
HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”
Wednesday, October 9, 13
HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”OURSELVESOURSELVESOURSELVES
Wednesday, October 9, 13
Wednesday, October 9, 13
THE EVOLUTION OF FACEBOOK
Wednesday, October 9, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, October 9, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
Affinity
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, October 9, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
WeightAffinity
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, October 9, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
WeightAffinity Decay
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, October 9, 13
EDGERANK
Wednesday, October 9, 13
HOW MUCH WEIGHT DO YOU CARRY ON SOCIAL?
Wednesday, October 9, 13
FACEBOOK: THE BASICSFriend Feed View:
Optimizing your friend feed: Override the Algorithm.
Status Update Options: Location, Tagging, Check-In, etc.
Customize the Broadcast: Who’s going to see this?
Live Stream: What are my friends up to?
Lists: How do I organize these people? (similar to Google+ “Circles”)
Subscribe: How do I become a feed (and to whom), how can I get a feed?
Wednesday, October 9, 13
FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)
Wednesday, October 9, 13
FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)
Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)
Wednesday, October 9, 13
FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)
Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)
and everyone can see... everything
Wednesday, October 9, 13
ENGAGEMENT
Wednesday, October 9, 13
FACEBOOK: APIAPI - Application Programming Interface
Allows two systems to talk to one another.
For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
acronyms are fun for tests!
Wednesday, October 9, 13
FACEBOOK: APIAPI - Application Programming Interface
Allows two systems to talk to one another.
For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
If you’re SUPER interested in this stuff, I recommend:https://developers.facebook.com/docs/
acronyms are fun for tests!
Wednesday, October 9, 13
FACEBOOK & ENTERTAINMENT
Wednesday, October 9, 13
FACEBOOK & ENTERTAINMENT
Wednesday, October 9, 13
4 : 1 TO TWITTER
Wednesday, October 9, 13
FACEBOOK: SPOTIFY
Music Discovery?
CD BABY TUNECORE THE ORCHARD
Wednesday, October 9, 13
FACEBOOK: SPOTIFY
Music Discovery?
How could this benefit YOUR artist, or up and coming artists?
CD BABY TUNECORE THE ORCHARD
Wednesday, October 9, 13
HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”“BRANDS”“BRANDS”“BRANDS”“BRANDS”
Wednesday, October 9, 13
FACEBOOK: PAGES
Facebook Pages
How to build the ULTIMATE page for yourEntertainer ?
Wednesday, October 9, 13
FACEBOOK: PAGESCreate Your Page
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page with the Following
Media
VIDEO PHOTOS
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page with the Following
Tickets | Store | Monetize!
LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page with the Following
Tickets | Store | Monetize!
LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page with the Following
Tickets | Store | Monetize!
LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
Wednesday, October 9, 13
FACEBOOK: PAGESOptimize Your Page with 3rd party
Content
Link your Content
Wednesday, October 9, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
Wednesday, October 9, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
Wednesday, October 9, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
What is the landing page?
Wednesday, October 9, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
What is the landing page?
Is there a push to “Like” to get more content?
Wednesday, October 9, 13
FACEBOOK: MORE LIKES?
Wednesday, October 9, 13
FACEBOOK: ADS
Wednesday, October 9, 13
FACEBOOK: MORE LIKES?Integration:
Website, Newsletter
Invite Everywhere, Utilize “Suggest” to a Friend
Wednesday, October 9, 13
Incintivize:
FACEBOOK: MORE LIKES?
Wednesday, October 9, 13
FACEBOOK: MORE LIKES?Premium Content
You Must “Like” This Page to Get More
If you’re interested in more....
Wednesday, October 9, 13
FACEBOOK: MORE LIKES?
Quality Content
Consistent Updates
Leverage Facebook Offline Opportunities
Here’s FIFTY...
Wednesday, October 9, 13
CONTENT ENGAGEMENT
Wednesday, October 9, 13
WHY DOES THIS MATTER?
Wednesday, October 9, 13
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