TRANSCRIPT
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EIS 2350
Wednesday, October 9, 13
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EIS 2350
I’m hoping to get this right, after 6 semesters...
Wednesday, October 9, 13
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STAND ALONE SOCIAL NETWORKS
A Broadcasting tool
A Relationship tool
A Hangout tool? I think they’re still figuring it out
Wednesday, October 9, 13
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STAND ALONE SOCIAL NETWORKS
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HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”
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HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”OURSELVESOURSELVESOURSELVES
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THE EVOLUTION OF FACEBOOK
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WHAT’S UP WITH MY NEWSFEED?
Edgerank:
The formula (algorithm) that determines your “Top News” on Facebook
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WHAT’S UP WITH MY NEWSFEED?
Edgerank:
Affinity
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, October 9, 13
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WHAT’S UP WITH MY NEWSFEED?
Edgerank:
WeightAffinity
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, October 9, 13
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WHAT’S UP WITH MY NEWSFEED?
Edgerank:
WeightAffinity Decay
The formula (algorithm) that determines your “Top News” on Facebook
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EDGERANK
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HOW MUCH WEIGHT DO YOU CARRY ON SOCIAL?
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FACEBOOK: THE BASICSFriend Feed View:
Optimizing your friend feed: Override the Algorithm.
Status Update Options: Location, Tagging, Check-In, etc.
Customize the Broadcast: Who’s going to see this?
Live Stream: What are my friends up to?
Lists: How do I organize these people? (similar to Google+ “Circles”)
Subscribe: How do I become a feed (and to whom), how can I get a feed?
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FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)
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FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)
Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)
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FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)
Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)
and everyone can see... everything
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ENGAGEMENT
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FACEBOOK: APIAPI - Application Programming Interface
Allows two systems to talk to one another.
For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
acronyms are fun for tests!
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FACEBOOK: APIAPI - Application Programming Interface
Allows two systems to talk to one another.
For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
If you’re SUPER interested in this stuff, I recommend:https://developers.facebook.com/docs/
acronyms are fun for tests!
Wednesday, October 9, 13
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FACEBOOK & ENTERTAINMENT
Wednesday, October 9, 13
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FACEBOOK & ENTERTAINMENT
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4 : 1 TO TWITTER
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FACEBOOK: SPOTIFY
Music Discovery?
CD BABY TUNECORE THE ORCHARD
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FACEBOOK: SPOTIFY
Music Discovery?
How could this benefit YOUR artist, or up and coming artists?
CD BABY TUNECORE THE ORCHARD
Wednesday, October 9, 13
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HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”“BRANDS”“BRANDS”“BRANDS”“BRANDS”
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FACEBOOK: PAGES
Facebook Pages
How to build the ULTIMATE page for yourEntertainer ?
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FACEBOOK: PAGESCreate Your Page
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FACEBOOK: PAGESOptimize Your Page with the Following
Media
VIDEO PHOTOS
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FACEBOOK: PAGESOptimize Your Page?
Music Apps
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FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
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FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
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FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, October 9, 13
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FACEBOOK: PAGESOptimize Your Page?
Music Apps
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FACEBOOK: PAGESOptimize Your Page with the Following
Tickets | Store | Monetize!
LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
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FACEBOOK: PAGESOptimize Your Page with the Following
Tickets | Store | Monetize!
LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
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FACEBOOK: PAGESOptimize Your Page with the Following
Tickets | Store | Monetize!
LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
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FACEBOOK: PAGESOptimize Your Page with 3rd party
Content
Link your Content
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FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
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FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
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FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
What is the landing page?
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FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
What is the landing page?
Is there a push to “Like” to get more content?
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FACEBOOK: MORE LIKES?
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FACEBOOK: ADS
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FACEBOOK: MORE LIKES?Integration:
Website, Newsletter
Invite Everywhere, Utilize “Suggest” to a Friend
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Incintivize:
FACEBOOK: MORE LIKES?
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FACEBOOK: MORE LIKES?Premium Content
You Must “Like” This Page to Get More
If you’re interested in more....
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FACEBOOK: MORE LIKES?
Quality Content
Consistent Updates
Leverage Facebook Offline Opportunities
Here’s FIFTY...
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CONTENT ENGAGEMENT
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WHY DOES THIS MATTER?
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