extracting value from conversations

we help you listen to the right conversations

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Source: Flickr- Daystar297

an overview of radian6

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From Jason Calacanis’ Presentation #140TC

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twitter survey on brand perception

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Please take the new survey, http://is.gd/BOnI

How are clients leveraging Twitter data?

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the complaint

the complimentthe compliment

the problem

the competitorthe competitor

the crowd

the influencerthe influencer

the crisis

the questionthe question

the campaign impact

the point of needthe point of need

Details can be found:•http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/•http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/

#140TC Stats

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Detailed Tweet

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Conference Related Volume

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What are we tweeting about?

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Most Popular Presenters based on number of Tweets

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Presenter vs. Audience

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@DavePeck@al3x

Total Conference Tweets

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Associated metrics

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Exuberance

Bucket VolumeBucket Volume

Potential & Closure

Share of conversation

Share of conversation

Attention SpanAttention Span

Reverberation

ActivationActivation

Engagement

Questions?

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@warrenss

http://www.slideshare.net/warrenss/radian6-extracting-value-from-conversations