expon 2011 - will reynolds - link building mistakes

Link Building Mistakes

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Adoro picanha

@wilreynolds

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Things we have

actually screwed up

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#1

Trusting in “Trusted”

link sources

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#2

Poor competitive link

research

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#3

Having NO Muscle(Value of social)

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Too much trust?

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Client who has links from

10+ years online.edu links from research

4 million searches / month Newspaper / magazine links

Some SERPS are adult categoryCEO is sought after by media outlets

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1st Page of Google = no one had these kind of links

We had 15-20

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Let me show you the reward we got…

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PAIN!!!

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This does not mean that if you get a

link from a quality source you go

DOWN in rankings

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Getting more quality links than your

competitor is not always the path to

success

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NEVER HURTS

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It does mean research would have showed us to not rely so heavily on

that strategy…

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Poor competitive link

research

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If your link building

plan starts off every

project the same

you lose

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Month 1 – directory/guest posts

Month 2 – infographics

Month 3 – Blog Outreach

Month 4 – Linkable asset

Month 5 – Paid links / Roundups

Month 6 – Badges / Directory

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STOP THIS!!!

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Start this…

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Conditional Formats!

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Visuals!

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The research will show you where

you are getting beat

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There are all types of links

Question:

Which ones do you need?

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Trust

# of links

Anchor Text

Internal Links

Longevity / Pace of links

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I recommend you do all of them

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Research first helps you prioritize

better and get results faster

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Execute, NOW!

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You ever pour your heart and soul

into a link idea and get few links?

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You have no…social muscle

network

army of helpers

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I’ve seen two companies launch the

same link asset and one gets

CRUSHED

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Why?

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Muscle!

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The true value of doing social well is

the MUSCLE

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Will Critchlow –

TechCrunch

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Find people who are

internet famous

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Like this Guy!

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We hired a top mom

blogger

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Has credible muscle

No “personas”

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Forums are very

helpful

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Find top posters,

employ them as your

muscle

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Have them:

Post in forums for you

(when it makes sense)

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Get quality links in forums

without polluting the web

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Every linkable asset gets

a Marketing PLAN!

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Wil Reynolds

@wilreynolds

SEER Interactive

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