expon 2011 - tom critchlow - seo hacks & apps

SEO hacks &

apps@tomcritchlow

www.distilled.net

How To Deliver

Documents

Why

hack?

The world of startups is so

unpredictable that you need to

be able to modify your dreams

on the fly

“

Paul Graham

http://www.paulgraham.com/founders.html

The world of startups SEO is so

unpredictable that you need to

be able to modify your dreams

on the fly

“

Tom Critchlow Paul Graham

Just Do It

We thought that the most

important quality would be

intelligence. But as long as

you're over a certain threshold

of intelligence, what matters

most is determination.

“

Paul Graham

4 Weeks Is All It Takes

Hacks are agile, not powerful.

http://www.flickr.com/photos/jenny-

pics/5936084413/

How To Deliver

Documents

Inspiqati

on

YouTube Ranking Data

Google Local Research

How many KWs have image results?

Track +1s by URL:

http://dis.tl/bulkplusone

http://dis.tl/ehow-scraper

Social Content Analysis

Social Data

How To Deliver

Documents

Youq

fiqst

hack:

Google

Docs

Unstructured data

Getting Started =importxml()

Google “importxml guide”

A Little Bit of HTML

Mmmm. Data!

Introducing Google Scripts

Now for the magic…

How To Deliver

Documents

Youq

second

hack:

Google

Appengin

e

Deploy Code With One Click

A website I made in 30 mins

Bulk SEO Metrics Lookup

Backlink Scraper:

http://dis.tl/link-scraper

How To Deliver

Documents

Otheq

Options

Mozenda.com - No Technical Knowledge

Needed

http://www.seomoz.org/blog/keyword-research-tool

Smarsheet.com

How To Deliver

Documents

API

Galleqy

Alchemy API – all things text related

Topsy API – all things twitter related

Topsy API also does histograms

Authority Labs API – Bulk Rank Checking

Google Analytics API

Bonus: GA API -> Google Docshttp://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html

http://graph.facebook.com

BuiltWith API

SEMRUSH – Bonus BR Language Support

SEOmoz Link Data API

http://dis.tl/seomozgdocs

Programmeableweb: search engine for APIs

The Sky Is The Limit

http://www.flickr.com/photos/dougklemb

ara/3650026554/

Tom Critchlow

VP Operations NYC

www.distilled.net

tom.critchlow@distilled.net

@tomcritchlow

Fiercely curious. Passionate

about learning. Email me!