expanding social media to hyper local

Expanding Social MediaHyper Local

Why be more localized?

• Patrons have greater sense of connection• More targeted marketing• Each community is different• Learn about your online community• Control the online brand of each library• Make more localized announcements• Promote what makes YOUR library great!

But First… A Review

•SMCO Policies•SMCL Plan•Some Guidelines

PLACES

Facebook Places

Claiming your space

Search for you Library

Find Your Library’s Place

Claim Your Library

Receive the Verification Call

It Should Appear in your Pages

Edit Your Page

Edit the page

Edit Your Settings

Manage Permissions

Basic Information

Profile Picture

Set Your Admins

Page Admins

Set Your Admins

Merge your pages

Merge Your Pages

Start Updating!

Other Facebook Thoughts…• Post and promote your library’s events• Meet your community organizations• Online outreach• Be social with your community• Create literary groups• Create FB meetups in the library• Be a librarian in Facebook!• Have fun!

Join Foursquare

Claim Your Library

Follow The Steps

Phone Call

Mail Verification

Mail Verification

Foursquare Specials

Why Use Goodreads?

• Good personal alternative to Facebook• Create reading groups• Online Reader’s advisory• It’s a community of Readers• Talk about books with community• Post reading related events

Create Your Account

Update Your Bookshelves

Find People

Maintain your BookshelvesWrite Reviews

Rate It!

Recommend it

Create and Join Groups

Create a local Reader’s Group? Create an online book club?A local history group?

Post Library Events

Most Importantly… Be Social!

There are many others…

Lastly, Always Maintain your Message

• Conduct Twitter Searches• Set up Google Alerts• Socialmention.com