expanding social media to hyper local
TRANSCRIPT
Expanding Social MediaHyper Local
Why be more localized?
• Patrons have greater sense of connection• More targeted marketing• Each community is different• Learn about your online community• Control the online brand of each library• Make more localized announcements• Promote what makes YOUR library great!
But First… A Review
•SMCO Policies•SMCL Plan•Some Guidelines
PLACES
Facebook Places
Claiming your space
Search for you Library
Find Your Library’s Place
Claim Your Library
Receive the Verification Call
It Should Appear in your Pages
Edit Your Page
Edit the page
Edit Your Settings
Manage Permissions
Basic Information
Profile Picture
Set Your Admins
Page Admins
Set Your Admins
Merge your pages
Merge Your Pages
Start Updating!
Other Facebook Thoughts…• Post and promote your library’s events• Meet your community organizations• Online outreach• Be social with your community• Create literary groups• Create FB meetups in the library• Be a librarian in Facebook!• Have fun!
Join Foursquare
Claim Your Library
Follow The Steps
Phone Call
Mail Verification
Mail Verification
Foursquare Specials
Why Use Goodreads?
• Good personal alternative to Facebook• Create reading groups• Online Reader’s advisory• It’s a community of Readers• Talk about books with community• Post reading related events
Create Your Account
Update Your Bookshelves
Find People
Maintain your BookshelvesWrite Reviews
Rate It!
Recommend it
Create and Join Groups
Create a local Reader’s Group? Create an online book club?A local history group?
Post Library Events
Most Importantly… Be Social!
There are many others…
Lastly, Always Maintain your Message
• Conduct Twitter Searches• Set up Google Alerts• Socialmention.com