executive summary well-established brew pub with unique, handcrafted beers highly qualified board of...

ExecutiveSummary

• Well-established brew pub with unique, handcrafted beers

• Highly qualified board of directors

• Motivated shareholders, focusing on customer service and quality

• Target market is young males (20-35) who love sports and quality beer

• Debt investment will earn 20% return

Invest in Entertainment, Invest in Brewsters

About About BrewstersBrewsters

• Established in 1989 by the Lanigan family in Regina, Saskatchewan.

• “Brew Pub” - small-scale brewery committed to brewing high quality handcrafted beer on premise within a licensed pub and restaurant.

• Canada’s largest • 11 locations: Regina, Edmonton & Calgary• Widest selection and highest production volume

of all brew pubs in Canada • New specialty Saskatoon Berry Ale in our

Saskatoon location

Prime Prime ObjectiveObjective

… to provide a genuine alternative for beer lovers who want to sample different styles of beer from around the world while enjoying our extensive menu designed to compliment our handcrafted beers.

OperationsOperations

Board of Directors: – 4 shareholders

• Diverse backgrounds, strong financial skills

– 1 Member of Lanigan family• Ensures consistency with Brewsters vision

BREWSTERS

ORIGINAL JOE’S

MAGUIRE’S

SPECKLEBELLY’S

SASKATOON, SASKATCHEWAN

Human Resources

• MPAcc grads and qualified CAs• 4 shareholders = 4 managers

• Kristi – Kitchen Management– Trained chef

• Chelsea – Financial Management– Formerly lead accountant for Brewsters

• Nikki – Pub Management– Experienced pub manager with double major in Accounting and

Marketing• Rita – Brew Master

– Secret recipe and signature product: Saskatoon Berry Ale

Marketing

• Target Market– Young males– Sports fanatics

• Product Strategy– Wide selection of draft beer & food– Saskatoon Berry Ale & Sampler Trays– Entertainment

Marketing

• Advertising & Promotion– Facebook– Radio– Brewsters website– Various sports promotions & daily specials.

Financial

• Sales estimates are key in generating returns

• Based on averages from Edmonton & Regina

• Industry average COGS @ 40%

• Base case generates 13.5% ROE– Debt is secure; room for variances

Investment

• Total startup financing: $2,700,000– SH: 4 x $250,000 1,000,000– Mortgage 1,000,000– Debt 700,000

• Pre-approved mortgage at 8% secured by land & building with value of $2,400,000

• Debt investment: 20%, 5 years– Land, building, personal guarantees

Invest in Entertainment, Invest in Brewsters