executive summary well-established brew pub with unique, handcrafted beers highly qualified board of...
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ExecutiveSummary
• Well-established brew pub with unique, handcrafted beers
• Highly qualified board of directors
• Motivated shareholders, focusing on customer service and quality
• Target market is young males (20-35) who love sports and quality beer
• Debt investment will earn 20% return
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Invest in Entertainment, Invest in Brewsters
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About About BrewstersBrewsters
• Established in 1989 by the Lanigan family in Regina, Saskatchewan.
• “Brew Pub” - small-scale brewery committed to brewing high quality handcrafted beer on premise within a licensed pub and restaurant.
• Canada’s largest • 11 locations: Regina, Edmonton & Calgary• Widest selection and highest production volume
of all brew pubs in Canada • New specialty Saskatoon Berry Ale in our
Saskatoon location
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Prime Prime ObjectiveObjective
… to provide a genuine alternative for beer lovers who want to sample different styles of beer from around the world while enjoying our extensive menu designed to compliment our handcrafted beers.
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OperationsOperations
Board of Directors: – 4 shareholders
• Diverse backgrounds, strong financial skills
– 1 Member of Lanigan family• Ensures consistency with Brewsters vision
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BREWSTERS
ORIGINAL JOE’S
MAGUIRE’S
SPECKLEBELLY’S
SASKATOON, SASKATCHEWAN
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Human Resources
• MPAcc grads and qualified CAs• 4 shareholders = 4 managers
• Kristi – Kitchen Management– Trained chef
• Chelsea – Financial Management– Formerly lead accountant for Brewsters
• Nikki – Pub Management– Experienced pub manager with double major in Accounting and
Marketing• Rita – Brew Master
– Secret recipe and signature product: Saskatoon Berry Ale
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Marketing
• Target Market– Young males– Sports fanatics
• Product Strategy– Wide selection of draft beer & food– Saskatoon Berry Ale & Sampler Trays– Entertainment
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Marketing
• Advertising & Promotion– Facebook– Radio– Brewsters website– Various sports promotions & daily specials.
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Financial
• Sales estimates are key in generating returns
• Based on averages from Edmonton & Regina
• Industry average COGS @ 40%
• Base case generates 13.5% ROE– Debt is secure; room for variances
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Investment
• Total startup financing: $2,700,000– SH: 4 x $250,000 1,000,000– Mortgage 1,000,000– Debt 700,000
• Pre-approved mortgage at 8% secured by land & building with value of $2,400,000
• Debt investment: 20%, 5 years– Land, building, personal guarantees
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Invest in Entertainment, Invest in Brewsters
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