executive summary well-established brew pub with unique, handcrafted beers highly qualified board of...

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Page 1: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer
Page 2: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

ExecutiveSummary

• Well-established brew pub with unique, handcrafted beers

• Highly qualified board of directors

• Motivated shareholders, focusing on customer service and quality

• Target market is young males (20-35) who love sports and quality beer

• Debt investment will earn 20% return

Page 3: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Invest in Entertainment, Invest in Brewsters

Page 4: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

About About BrewstersBrewsters

• Established in 1989 by the Lanigan family in Regina, Saskatchewan.

• “Brew Pub” - small-scale brewery committed to brewing high quality handcrafted beer on premise within a licensed pub and restaurant.

• Canada’s largest • 11 locations: Regina, Edmonton & Calgary• Widest selection and highest production volume

of all brew pubs in Canada • New specialty Saskatoon Berry Ale in our

Saskatoon location

Page 5: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Prime Prime ObjectiveObjective

… to provide a genuine alternative for beer lovers who want to sample different styles of beer from around the world while enjoying our extensive menu designed to compliment our handcrafted beers.

Page 6: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

OperationsOperations

Board of Directors: – 4 shareholders

• Diverse backgrounds, strong financial skills

– 1 Member of Lanigan family• Ensures consistency with Brewsters vision

Page 7: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

BREWSTERS

ORIGINAL JOE’S

MAGUIRE’S

SPECKLEBELLY’S

SASKATOON, SASKATCHEWAN

Page 8: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Human Resources

• MPAcc grads and qualified CAs• 4 shareholders = 4 managers

• Kristi – Kitchen Management– Trained chef

• Chelsea – Financial Management– Formerly lead accountant for Brewsters

• Nikki – Pub Management– Experienced pub manager with double major in Accounting and

Marketing• Rita – Brew Master

– Secret recipe and signature product: Saskatoon Berry Ale

Page 9: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Marketing

• Target Market– Young males– Sports fanatics

• Product Strategy– Wide selection of draft beer & food– Saskatoon Berry Ale & Sampler Trays– Entertainment

Page 10: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Marketing

• Advertising & Promotion– Facebook– Radio– Brewsters website– Various sports promotions & daily specials.

Page 11: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Financial

• Sales estimates are key in generating returns

• Based on averages from Edmonton & Regina

• Industry average COGS @ 40%

• Base case generates 13.5% ROE– Debt is secure; room for variances

Page 12: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Investment

• Total startup financing: $2,700,000– SH: 4 x $250,000 1,000,000– Mortgage 1,000,000– Debt 700,000

• Pre-approved mortgage at 8% secured by land & building with value of $2,400,000

• Debt investment: 20%, 5 years– Land, building, personal guarantees

Page 13: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer

Invest in Entertainment, Invest in Brewsters

Page 14: Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer