executive summary store brands gains widen vs...
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EXECUTIVE SUMMARY
Source: Nielsen/PLMA © Copyright 2015 PLMA
+2.9%
+2.2%
+2.5%
+2.2%
+1.2%
+1.1%
2012 2013 2014
Annual Percent Rate Sales Growth
Store Brands National Brands
All Outlets Combined
Store brands gains widen vs national brands.
Sales hit new highs in all outlets.
Store brands sales in all major retail channels continue their upwards trend, setting new records across
the board for annual revenue. When 2014 came to a close, store brands had accounted for nearly three
billion dollars in incremental sales overall, an increase of +2.5% over the previous year and more than
twice the gain recorded by national brands.
Total sales of private label were $115.3
billion according to the latest industry
data from Nielsen. As a result, store
brand dollar share moved up across all
outlets combined – consisting of
supermarkets, drug chains, mass
merchandisers, and the club and dollar
store channels.
Source: Nielsen/PLMA © Copyright 2015 PLMA
Over a three-year period, store
brands sales across the combined
retail outlets have increased by $5.5
billion, moving store brand dollar
market share from 17.3% to 17.7%.
The run-ups are much the same in the
individual channels. Over that
period, the annual sales volumes for
store brands have risen by $2.5 billion
in supermarkets and risen by $200
million in drug chains.
Data for PLMA’s 2015 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 27, 2014. Numbers and percentages have been rounded by Nielsen where necessary and totals may exceed 100% in some instances.
$59.6 $61.0 $62.1
$8.1 $8.3 $8.3
$42.1 $44.8
$47.7
2012 2013 2014
Supermarkets Drug Chains Mass, Club & Dollar
Dollar Volume in Billions
Total Store Brands: All Channels Combined
$109.8 $112.4 $115.3
When it came to units, store brands and national brands alike saw total unit volumes decline across all
channels for 2014 and store brands unit share was slightly lower at year’s end.
19.5%
16.5%
17.7%
23.1%
17.3%
21%
Supermarkets Drug Chains All Outlets
Store Brands Market Share
Dollar Share Unit Share
Unit market share for store brands was 23.1% in U.S. supermarkets,
while dollar share increased to 19.5%. In drug chains unit share was
17.3% and dollar share increased to 16.5%. Unit share was 21% for all
outlets combined as dollar share grew to 17.7%. Source: PLMA/Nielsen
Source: Nielsen/PLMA © Copyright 2015 PLMA
Measured across all brands and
outlets reported by Nielsen, unit
volume fell off as national brands
units dropped 550 million and store
brands lost 530 million units, for a
total loss of nearly 1.1 billion units.
The disparity between revenues
increasing while overall unit volume
remains flat or declines may be
reflective of several factors, especially
in a year when price inflation did not
The contrast between dollars and units was particularly pronounced in the supermarket channel,
where annual store brand sales rose +1.8% – for an increase of $1.1 billion – while volume in terms
of units tapered by -2.1%.
Source: Nielsen/PLMA © Copyright 2015 PLMA
Savings for Consumers
Last year, shoppers who reached for the store brand version
of their favorite food and non-food grocery products rather
than the national brand enjoyed an estimated $27 billion in
savings. Ongoing research by PLMA consistently reveals
that on a trip to a typical supermarket, shoppers save about
one-third on basic grocery and household items by
choosing store brands over national brands.
The difference is marketing costs incurred by national
brand makers that are passed on to consumers. Big CPG
companies spend about 25 cents of every dollar to build
brand equity. They do this to satisfy shareholders and Wall
Street analysts who place a premium on the perceived
value of their brands.
have a particularly negative impact on
consumers. These factors could range
from trading up to specialty and
premium priced items at the high end
– whether organic, sustainable,
gourmet, better-for-you, or simply
“new” and innovative products – to
shoppers across the economic
spectrum pursuing savings by
purchasing larger sizes and club
packs, or by migrating their regular
shopping to patronize limited
assortment stores and discount
channels not counted by Nielsen.
Source: Nielsen/PLMA © Copyright 2015 PLMA
Undoubtedly, it’s a combination of such factors at work to produce the statistical results. But the
clear evidence that consumers overall are buying less in the combined channels is almost certainly
an indication that some of the cautious behaviors that were adopted post-recession by shoppers at
the value end continue, in spite of a general return of optimism with regard to the economy and the
future.
Irrespective of trends affecting unit volumes, however, the fact remains that according to the
benchmarks most closely watched by industry analysts – dollar growth and dollar share – 2014 was
once again a strong year for store brands growth in U.S. grocery retailing.
Supermarkets
Store brands sales gains brought U.S. supermarkets a $1.1 billion dollar increase in annual revenues
in 2014. Private label sales were ahead +1.8%, outpacing the national brands at +1.1%. As a result,
store brand dollar share rose to 19.5%, an all-time high. The gain brought annual sales of store
brands to $62.1 billion, also a record. National brands were up about $2.8 billion. Store brands
accounted for 28% of all new dollars coming into the channel last year.
Source: Nielsen/PLMA © Copyright 2015 PLMA
Over the past three years, annual store brands sales in supermarkets have increased $2.5 billion
– more than +4% – pushing dollar share from 19.1% to 19.5%. During the same period, annual sales for
national brands gained +2%.
Unit volume in supermarkets in particular, which has declined for a number of years, continued to
trend negative. A loss of nearly 890 million units overall impacted store brands and national brands
alike, which were off 560 million units and 330 million units respectively. Private label unit share came
in at 23.1%; it has remained above 23% for the past three years.
Looking at individual departments across the store, store brand dollar share was ahead or even in
seven of the eleven sectors, led by fresh meat (+3.4 points), packaged meat (+0.6 points), dairy (+0.4
points), and deli (+0.2 points). In terms of units, store brand market share was up or even in nine of the
eleven, led by fresh meat (+7.6 points), deli (+1.2 points), fresh produce (+1.1 points), and general
merchandise (+0.7 points). Dairy, which was down -0.7 points in private label share, accounted for one
third of the total channel decline in unit sales for the year.
The top ten categories for private label dollar volume gains in supermarkets were: fresheners &
Source: Nielsen/PLMA © Copyright 2015 PLMA
deodorizers; fresh meat; nuts; coffee;
dairy snacks; spreads & dips; ready-to-
serve prepared foods; fresh eggs;
packaged meat; baby food; and
kitchen gadgets.
Seven of these ten likewise appeared
on the top ten list of categories for
gains in private label unit volume – a
list that also included motor vehicle
care & accessories, family planning,
and bottled water.
Supermarkets by Region
In the nine geographical divisions that Nielsen tracks, store
brand dollar share in supermarkets grew in six, with the
best performance in the Middle Atlantic, which was up
+0.5 points. The highest shares per se were in the East
South Central (23%) and Mountain (22.8%) sectors of the
U.S.; both were significantly higher than the national
average of 19.5% for the channel. One region was even in
dollar share and two of the regions declined.
In units, store brand share was up only modestly (+0.1
points) in two sections, the West South Central and the
Middle Atlantic. The highest overall unit market shares
were recorded in the East South Central (26.7%) and
Mountain regions (26%), both ahead of the channel-wide
average of 23.1%. Seven of the regional divisions ceded
unit share.
Source: Nielsen/PLMA © Copyright 2015 PLMA
Drug Chains
As they have for nearly a decade, store brands continued to be the principal growth engine in the drug
chain channel. Private label dollar volume was up +0.3% compared to a decline of -0.1% for national
brands. Consequently, store brand dollar share rose to 16.5%, a new high. The 2014 performance raised
the annual sales of store brands in the channel to $8.3 billion, another high. Over the past three years,
annual private label sales in the drug channel have increased by some $200 million. Private label has
accounted for 40% of all annual revenue growth in the entire channel during that period.
As in supermarkets, units retreated despite the increase in dollar sales. National brands and private
label fell about the same: national brands were off -1.8% and store brands gave up -2.2%. As a result,
store brand unit share declined slightly from 17.4% to 17.3%, though it remains considerably
improved as compared to 2012, when it was 16.7%.
Looking at the eleven departments in the drug channel, store brands gained in dollar share in six and
declined in five. The largest gains were seen in dairy (+1.8 points), general merchandise (+0.8 points),
non-foods grocery (+0.7 points), deli (+0.5 points) and fresh produce (+0.4 points). However, a drop of
Source: Nielsen/PLMA © Copyright 2015 PLMA
four tenths of a point in the largest
single department, health and beauty
aids, which accounts for more than
half of channel sales, weighed heavily
on the overall outcome. As for
departments in store brand unit share,
seven were down and four were up or
even; again, health and beauty aids,
which was off five tenths, depressed
the channel-wide total for private
label.
In individual product categories, the
top ten for store brand dollar volume
growth in the drug channel was a
mixed bag of large and small, familiar
Drug Chains by Region
Looking at the nine geographical regions tracked by
Nielsen, store brand dollar share in drug chains was up in
three divisions: the Middle Atlantic region (+0.4 points),
New England (+0.3 points), and South Atlantic (+0.2
points). The highest dollar shares were in New England
and the West North Central region, both at 17.6% –
considerably higher than the 16.5% national average for
dollar share in the drug channel. Six sections were off in
dollar share.
As for units, three regional divisions were up, led by the
Middle Atlantic, which tacked on +0.4 points. Leading the
regions for overall unit market share was the West North
Central at 19.2%, as compared to the national average of
17.3%. Six of the nine regions saw private label unit share
decline.
and unfamiliar, food and non-food sectors: watches & timepieces; milk; ice; ready-to-serve-prepared
foods; dairy snacks; spreads & dips; cereal; light bulbs & telephone accessories; shortenings & oil; table
syrups & molasses; and frozen vegetables.
Looking at the leading unit volume gainers, five of these were also on the top ten list, and were joined
by coffee; pasta; prepared foods (dry mixes); breakfast foods; and cottage cheese, sour cream &
toppings.
CHART 1
PRIVATE LABEL DOLLAR VOLUME TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel $318.0 Billion $314.0 Billion 1.3%
Total Private Label $62.1 Billion $61.0 Billion 1.8%
Total Brands $255.9 Billion $253.1 Billion 1.1%
CHART 2
PRIVATE LABEL UNIT VOLUME TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 114.3 Billion 115.2 Billion -0.8%
Total Private Label 26.4 Billion 27.0 Billion -2.1%
Total Brands 87.9 Billion 88.2 Billion -0.4%
CHART 3
PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 100% 100% ―
Total Private Label 19.5% 19.4% 0.1
Total Brands 80.5% 80.6% -0.1
CHART 4
PRIVATE LABEL UNIT MARKET SHARE TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 100% 100% ―
Total Private Label 23.1% 23.4% -0.3
Total Brands 76.9% 76.6% 0.3
Source: Nielsen/PLMA © Copyright 2015 PLMA
PHOTO
TOP LINE REPORTS - TOTAL U.S. SUPERMARKETS
CHART 5
MARKET SHARE TREND IN DOLLARS AND UNITS
DOLLARS UNITS
2012 19.1% 23.2%
2013 19.4% 23.4%
2014 19.5% 23.1%
CHART 6
DOLLAR VOLUME SALES TREND
TOTAL CHANNEL PRIVATE LABEL
2012 $311.1 Billion $59.6 Billion
2013 $314.0 Billion $61.0 Billion
2014 $318.0 Billion $62.1 Billion
CHART 7
UNIT VOLUME SALES TREND
TOTAL CHANNEL PRIVATE LABEL
2012 115.5 Billion 26.8 Billion
2013 115.2 Billion 27.0 Billion
2014 114.3 Billion 26.4 Billion
Source: Nielsen/PLMA © Copyright 2015 PLMA
Data for PLMA’s 2015 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 27, 2014. Numbers and percentages have been rounded off by Nielsen where necessary and totals may exceed 100% in some instances.
TOP LINE REPORTS - TOTAL U.S. SUPERMARKETS
CHART 8
TOP 20 PRIVATE LABEL CATEGORIES BY DOLLAR VOLUME
PRIVATE LABEL CATEGORY PRIVATE LABEL
DOLLAR VOLUME DOLLAR VOLUME DOLLAR SHARE
1 Milk $6.8 Billion $11.6 Billion 59.0%
2 Cheese $4.6 Billion $11.5 Billion 39.6%
3 Bread & Baked Goods $4.2 Billion $14.3 Billion 29.1%
4 Fresh Produce $3.9 Billion $17.8 Billion 22.0%
5 Fresh Eggs $2.4 Billion $3.7 Billion 64.6%
6 Deli Dressings, Salad, & Prepared Foods $2.2 Billion $6.4 Billion 33.8%
7 Paper Products $2.1 Billion $7.6 Billion 27.3%
8 Packaged Meat $2.1 Billion $12.3 Billion 16.7%
9 Fresh Meat $1.4 Billion $3.1 Billion 43.7%
10 Bottled Water $1.4 Billion $5.0 Billion 27.6%
11 Frozen Meats & Seafood (Unprepared) $1.4 Billion $3.3 Billion 41.3%
12 Frozen Vegetables $1.3 Billion $3.6 Billion 36.7%
13 Canned Vegetables $1.3 Billion $3.6 Billion 35.3%
14 Snacks $1.1 Billion $12.7 Billion 8.5%
15 Ice Cream $1.0 Billion $4.0 Billion 25.7%
16 Condiments, Gravies & Sauce $936.7 Million $6.1 Billion 15.4%
17 Butter & Margarine $910.1 Million $2.8 Billion 32.5%
18 Cottage Cheese, Sour Cream & Toppings $895.1 Million $2.4 Billion 38.1%
19 Frozen Prepared Foods $886.4 Million $8.1 Billion 10.9%
20 Cereal $815.8 Million $6.1 Billion 13.3%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS - TOTAL U.S. SUPERMARKETS
CHART 9
TOP 20 PRIVATE LABEL CATEGORIES BY UNIT VOLUME
PRIVATE LABEL CATEGORY PRIVATE LABEL
UNIT VOLUME UNIT VOLUME UNIT SHARE
1 Milk 2.3 Billion 3.8 Billion 60.7%
2 Bread & Baked Goods 2.1 Billion 5.8 Billion 35.7%
3 Canned Vegetables 1.7 Billion 3.5 Billion 47.5%
4 Cheese 1.6 Billion 3.6 Billion 44.4%
5 Fresh Produce 1.4 Billion 6.9 Billion 21.1%
6 Fresh Eggs 1.0 Billion 1.5 Billion 69.7%
7 Paper Products 898.7 Million 2.2 Billion 40.4%
8 Bottled Water 836.6 Million 2.7 Billion 31.3%
9 Frozen Vegetables 769.5 Million 1.8 Billion 43.7%
10 Condiments, Gravies & Sauces 663.2 Million 3.1 Billion 21.4%
11 Packaged Meats 619.6 Million 3.6 Billion 17.2%
12 Carbonated Beverages 616.2 Million 5.2 Billion 11.7%
13 Yogurt 588.9 Million 3.9 Billion 15.2%
14 Snacks 529.4 Million 5.1 Billion 10.3%
15 Deli Dressings, Salads & Prepared Foods 473.3 Million 1.8 Billion 25.7%
16 Cottage Cheese, Sour Cream & Toppings 413.1 Million 972.8 Million 42.5%
17 Soup 396.3 Million 2.8 Billion 14.0%
18 Cereal 342.5 Million 2.0 Billion 16.9%
19 Prepared Foods (Dry Mixes) 338.3 Million 2.2 Billion 15.2%
20 Ice Cream 327.6 Million 1.1 Billion 29.2%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS - TOTAL U.S. SUPERMARKETS
CHART 10
TOP 10 DOLLAR VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size $1MM)
DOLLARS % GAIN DOLLAR VOLUME DOLLAR SHARE
1 Fresheners & Deodorizers 76.8% $9.8 Million 1.8%
2 Fresh Meat 30.5% $1.4 Billion 43.7%
3 Nuts 12.0% $805.8 Million 32.1%
4 Coffee 11.5% $559.0 Million 11.2%
5 Dairy Snacks, Spreads & Dips 10.7% $255.1 Million 15.9%
6 Ready-to-Serve Prepared Foods 10.6% $434.7 Million 12.0%
7 Fresh Eggs 9.9% $2.4 Billion 64.6%
8 Packaged Meat 9.1% $2.1 Billion 16.7%
9 Baby Food 8.6% $55.5 Million 2.1%
10 Kitchen Gadgets 8.0% $273.9 Million 25.0%
CHART 11
TOP 10 UNIT VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size 1MM Units)
UNITS % GAIN UNIT VOLUME UNIT SHARE
1 Fresheners & Deodorizers 34.2% 3.9 Million 1.8%
2 Fresh Meat 16.2% 221.9 Million 39.6%
3 Baby Food 10.7% 23.7 Million 3.3%
4 Coffee 9.9% 106.0 Million 12.5%
5 Dairy Snacks, Spreads & Dips 8.9% 82.4 Million 18.1%
6 Nuts 7.7% 195.8 Million 30.9%
7 Motor Vehicle Care & Accessories 6.6% 10.4 Million 32.8%
8 Family Planning 6.4% 2.4 Million 19.3%
9 Kitchen Gadgets 6.1% 130.9 Million 39.4%
10 Bottled Water 5.7% 836.6 Million 31.3%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS - TOTAL U.S. SUPERMARKETS
CHART 12
BREAKDOWN BY DEPARTMENT: VOLUME AND MARKET SHARES IN DOLLARS AND UNITS
DEPARTMENT DOLLAR SHARE DEPARTMENT UNIT SHARE
DOLLAR VOLUME TODAY CHANGE UNIT VOLUME TODAY CHANGE
Dry Grocery $137.4 Billion 16.0% -0.1 62.1 Billion 20.3% 0.3
Frozen Food $30.2 Billion 22.1% 0.0 9.5 Billion 23.5% 0.4
Dairy $44.2 Billion 38.6% 0.4 17.2 Billion 39.3% -0.7
Deli $6.4 Billion 33.8% 0.2 1.8 Billion 25.5% 1.2
Packaged Meat $12.3 Billion 16.7% 0.6 3.6 Billion 16.8% 0.3
Fresh Meat $3.1 Billion 43.7% 3.4 0.6 Billion 39.6% 1.7
Fresh Produce $17.8 Billion 22.0% -0.7 6.9 Billion 22.0% 1.1
Alcoholic Beverages $21.3 Billion 0.6% -0.1 2.3 Billion 0.9% -0.1
Total Food $272.8 Billion 20.3% 0.1 103.9 Billion 23.2% -0.3
Non-Foods Grocery $24.9 Billion 16.3% 0.0 6.0 Billion 26.2% 0.3
General Merchandise $5.5 Billion 11.0% 0.3 1.4 Billion 16.5% 0.7
Health and Beauty Aids $14.8 Billion 13.5% -0.2 3.0 Billion 17.2% 0.0
Total Non-Food $45.2 Billion 14.7% 0.0 10.4 Billion 22.2% -0.1
All Departments $318.0 Billion 19.5% 0.1 $114.3 Billion 23.1% -0.3
TOP LINE REPORTS - TOTAL U.S. SUPERMARKETS
Source: Nielsen/PLMA © Copyright 2015 PLMA
CHART 1
PRIVATE LABEL DOLLAR VOLUME TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel $50.7 Billion $50.7 Billion -0.1%
Total Private Label $8.3 Billion $8.3 Billion 0.3%
Total Brands $42.3 Billion $42.4 Billion -0.1%
CHART 2
PRIVATE LABEL UNIT VOLUME TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 11.4 Billion 11.6 Billion -1.9%
Total Private Label 2.0 Billion 2.0 Billion -2.2%
Total Brands 9.4 Billion 9.6 Billion -1.8%
CHART 3
PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 100% 100% ―
Total Private Label 16.5% 16.4% 0.1
Total Brands 83.5% 83.6% -0.1
CHART 4
PRIVATE LABEL UNIT MARKET SHARE TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 100% 100% ―
Total Private Label 17.3% 17.4% -0.1
Total Brands 82.7% 82.6% 0.1
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – TOTAL U.S. DRUG CHAINS
CHART 5
MARKET SHARE TREND IN DOLLARS AND UNITS
DOLLARS UNITS
2012 16.1% 16.7%
2013 16.4% 17.4%
2014 16.5% 17.3%
CHART 6
DOLLAR VOLUME SALES TREND
TOTAL CHANNEL PRIVATE LABEL
2012 $50.2 Billion $8.1 Billion
2013 $50.7 Billion $8.3 Billion
2014 $50.7 Billion $8.3 Billion
CHART 7
PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO
TOTAL CHANNEL PRIVATE LABEL
2012 11.7 Billion 2.0 Billion
2013 11.6 Billion 2.0 Billion
2014 11.4 Billion 2.0 Billion
Data for PLMA’s 2015 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 27, 2014. Numbers and percentages have been rounded off by Nielsen where necessary and totals may exceed 100% in some instances.
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – TOTAL U.S. DRUG CHAINS
CHART 8
TOP 20 PRIVATE LABEL CATEGORIES BY DOLLAR VOLUME
PRIVATE LABEL CATEGORY PRIVATE LABEL
DOLLAR VOLUME DOLLAR VOLUME DOLLAR SHARE
1 Medications & Remedies $1.9 Billion $5.7 Billion 32.9%
2 Cough And Cold Remedies $992.0 Million $3.2 Billion 30.7%
3 Vitamins $652.4 Million $3.0 Billion 21.9%
4 First Aid $589.1 Million $1.3 Billion 45.8%
5 Pain Remedies $507.0 Million $1.3 Billion 39.0%
6 Paper Products $350.9 Million $1.2 Billion 29.4%
7 Nuts $238.4 Million $421.0 Million 56.6%
8 Bottled Water $228.6 Million $676.3 Million 33.8%
9 Skin Care Preparations $200.6 Million $1.9 Billion 10.6%
10 Office & School Supplies $199.1 Million $771.0 Million 25.8%
11 Candy $185.0 Million $2.8 Billion 6.6%
12 Oral Hygiene $166.7 Million $1.5 Billion 11.0%
13 Batteries, Flashlights & Chargers $142.6 Million $573.3 Million 24.9%
14 Snacks $131.5 Million $981.3 Million 13.4%
15 Grooming Aids $122.6 Million $679.6 Million 18.0%
16 Sanitary Protection $108.3 Million $614.8 Million 17.6%
17 Pet Care $80.1 Million $177.3 Million 45.2%
18 Personal Soap & Bath Needs $78.6 Million $645.8 Million 12.2%
19 Housewares & Appliances $77.5 Million $525.1 Million 14.8%
20 Shaving Needs $70.4 Million $800.9 Million 8.8%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – TOTAL U.S. DRUG CHAINS
CHART 9
TOP 20 PRIVATE LABEL CATEGORIES BY UNIT VOLUME
PRIVATE LABEL CATEGORY PRIVATE LABEL
UNIT VOLUME UNIT VOLUME UNIT SHARE
1 Medications & Remedies 212.5 Million 619.3 Million 34.3%
2 Paper Products 162.4 Million 372.6 Million 43.6%
3 Bottled Water 141.2 Million 365.4 Million 38.7%
4 Cough & Cold Remedies 131.6 Million 376.8 Million 34.9%
5 First Aid 129.3 Million 223.7 Milion 57.8%
6 Candy 121.7 Million 1.6 Billion 7.5%
7 Office & School Supplies 97.2 Million 270.9 Million 35.9%
8 Vitamins 85.0 Million 304.7 Million 27.9%
9 Pain Remedies 80.4 Million 184.1 Million 43.7%
10 Nuts 74.8 Million 134.6 Million 55.6%
11 Snacks 62.6 Million 479.7 Million 13.0%
12 Oral Hygiene 44.3 Million 308.7 Million 14.4%
13 Grooming Aids 38.2 Million 154.8 Million 24.7%
14 Skin Care Preparations 34.4 Million 216.8 Million 15.8%
15 Cookies & Ice Cream Cones 33.9 Million 125.8 Million 27.0%
16 Sanitary Protection 28.8 Million 115.0 Million 25.0%
17 Batteries, Flashlights & Chargers 26.5 Million 82.6 Million 32.1%
18 Personal Soap & Bath Needs 24.3 Million 162.4 Million 15.0%
19 Bread & Baked Goods 23.6 Million 97.2 Million 24.3%
20 Wrapping Materials & Bags 23.6 Million 41.4 Million 57.0%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – TOTAL U.S. DRUG CHAINS
CHART 10
TOP 10 DOLLAR VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size $1MM)
DOLLARS % GAIN DOLLAR VOLUME DOLLAR SHARE
1 Watches & Time Pieces 142.5% $1.6 Million 38.8%
2 Milk 88.2% $26.4 Million 5.1%
3 Ice 81.9% $3.5 Million 7.0%
4 Ready-to-Serve Prepared Foods 67.8% $1.6 Million 3.6%
5 Dairy Snacks, Spreads & Dips 49.0% $1.3 Million 12.5%
6 Cereal 47.3% $4.9 Million 2.3%
7 Light Bulbs & Telephone Accessories 41.5% $36.5 Million 24.6%
8 Shortenings & Oil 40.7% $5.2 Million 39.9%
9 Table Syrups & Molasses 37.2% $2.2 Million 56.7%
10 Frozen Vegetables 28.4% $2.6 Million 51.6%
CHART 11
TOP 10 UNIT VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size 1MM Units)
UNITS % GAIN UNIT VOLUME UNIT SHARE
1 Milk 73.5% 8.6 Million 5.0%
2 Ice 70.7% 1.3 Million 6.1%
3 Coffee 54.3% 2.8 Million 3.5%
4 Cereal 53.0% 1.9 Million 2.4%
5 Pasta 33.4% 1.1 Million 29.1%
6 Shortening & Oil 31.2% 1.4 Million 46.1%
7 Frozen Vegetables 28.3% 1.2 Million 56.6%
8 Prepared Foods (Dry Mixes) 22.4% 1.6 Million 7.6%
9 Breakfast Foods 18.8% 4.0 Million 7.9%
10 Cottage Cheese, Sour Cream & Toppings 18.2% 1.2 Million 23.1%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – TOTAL U.S. DRUG CHAINS
CHART 12
BREAKDOWN BY DEPARTMENT: VOLUME AND MARKET SHARES IN DOLLARS AND UNITS
DEPARTMENT DOLLAR SHARE DEPARTMENT UNIT SHARE
DOLLAR VOLUME TODAY CHANGE UNIT VOLUME TODAY CHANGE
Dry Grocery $9.5 Billion 11.7% -0.1 563.2 Million 11.7% -0.2
Frozen Food $545.3 Million 19.6% -1.7 35.5 Million 21.7% -1.6
Dairy $778.6 Million 13.4% 1.8 58.9 Million 19.9% 1.9
Deli $89.9 Million 35.3% 0.5 10.0 Million 33.2% -1.1
Packaged Meat $58.7 Million 6.9% -4.2 1.3 Million 6.5% -7.3
Fresh Meat $9.4 Million 5.8% -3.5 0.1 Million 2.3% -1.3
Fresh Produce $23.2 Million 21.9% 0.4 2.3 Million 20.5% -0.2
Alcoholic Beverages $3.0 Billion 1.4% 0.1 6.9 Million 2.1% 0.0
Total Food $13.9 Billion 10.1% 0.0 678.1 Million 12.0% -0.1
Non-Foods Grocery $7.6 Billion 9.9% 0.7 265.3 Million 17.0% 0.8
General Merchandise $2.8 Billion 21.0% 0.8 178.2 Million 31.3% 1.3
Health and Beauty Aids $26.3 Billion 21.2% -0.4 853.0 Million 23.7% -0.5
Total Non-Food $36.7 Billion 18.9% 0.1 1.3 Billion 22.6% 0.1
All Departments $50.7 Billion 16.5% 0.1 2.0 Billion 17.3% -0.1
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – TOTAL U.S. DRUG CHAINS
CHART 1
PRIVATE LABEL DOLLAR VOLUME TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel $652.8 Billion $643.9 Billion 1.4%
Total Private Label $115.3 Billion $112.4 Billion 2.5%
Total Brands $537.5 Billion $531.5 Billion 1.1%
CHART 2
PRIVATE LABEL UNIT VOLUME TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 206.6 Billion 207.7 Billion -0.5%
Total Private Label 43.4 Billion 44.0 Billion -1.2%
Total Brands 163.2 Billion 163.7 Billion -0.3%
CHART 3
PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 100% 100% ―
Total Private Label 17.7% 17.5% 0.2
Total Brands 82.3% 82.5% -0.2
CHART 4
PRIVATE LABEL UNIT MARKET SHARE TODAY VS YEAR AGO
TODAY YEAR AGO % CHG
Total Channel 100% 100% ―
Total Private Label 21.0% 21.2% -0.1
Total Brands 79.0% 78.8% 0.1
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – ALL OUTLETS COMBINED
CHART 5
MARKET SHARE TREND IN DOLLARS AND UNITS
DOLLARS UNITS
2012 17.3% 21.1%
2013 17.5% 21.2%
2014 17.7% 21.0%
CHART 6
DOLLAR VOLUME SALES TREND
TOTAL CHANNEL PRIVATE LABEL
2012 $634.0 Billion $109.8 Billion
2013 $643.9 Billion $112.4 Billion
2014 $652.8 Billion $115.3 Billion
CHART 7
PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO
TOTAL CHANNEL PRIVATE LABEL
2012 207.4 Billion 43.9 Billion
2013 207.7 Billion 44.0 Billion
2014 206.6 Billion 43.4 Billion
Data for PLMA’s 2015 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 27, 2014. Numbers and percentages have been rounded off by Nielsen where necessary and totals may exceed 100% in some instances.
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – ALL OUTLETS COMBINED
CHART 8
TOP 20 PRIVATE LABEL CATEGORIES BY DOLLAR VOLUME
PRIVATE LABEL CATEGORY PRIVATE LABEL
DOLLAR VOLUME DOLLAR VOLUME DOLLAR SHARE
1 Milk $9.9 Billion $17.3 Billion 57.0%
2 Bread & Baked Goods $6.5 Billion $21.7 Billion 30.1%
3 Paper Products $6.5 Billion $21.6 Billion 30.2%
4 Cheese $6.5 Billion $17.1 Billion 38.0%
5 Fresh Produce $4.8 Billion $25.5 Billion 18.9%
6 Medications & Remedies $4.3 Billion $14.1 Billion 30.4%
7 Deli Dressings, Salads & Prepared Foods $3.0 Billion $10.1 Billion 29.8%
8 Packaged Meat $2.8 Billion $18.7 Billion 14.8%
9 Bottled Water $2.7 Billion $9.4 Billion 28.4%
10 Fresh Eggs $2.6 Billion $5.5 Billion 47.5%
11 Frozen Meats & Seafood (Unprepared) $2.4 Billion $6.0 Billion 39.4%
12 Vitamins $2.2 Billion $10.1 Billion 21.9%
13 Wrapping Materials Bags $2.2 Billion $5.2 Billion 42.6%
14 Cough And Cold Remedies $2.2 Billion $7.3 Billion 29.7%
15 Snacks $2.0 Billion $23.2 Billion 8.8%
16 Frozen Vegetables $1.8 Billion $5.2 Billion 35.2%
17 Pet Food $1.7 Billion $14.2 Billion 12.1%
18 Canned Vegetables $1.7 Billion $5.1 Billion 33.0%
19 Nuts $1.6 Billion $5.2 Billion 31.4%
20 Fresh Meat $1.5 Billion $6.3 Billion 23.0%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – ALL OUTLETS COMBINED
CHART 9
TOP 20 PRIVATE LABEL CATEGORIES BY UNIT VOLUME
PRIVATE LABEL CATEGORY PRIVATE LABEL
UNIT VOLUME UNIT VOLUME UNIT SHARE
1 Milk 3.3 Billion 5.6 Billion 58.2%
2 Bread & Baked Goods 3.2 Billion 8.9 Billion 35.6%
3 Canned Vegetables 2.2 Billion 5.0 Billion 45.2%
4 Paper Products 2.2 Billion 5.3 Billion 41.6%
5 Cheese 2.1 Billion 5.0 Billion 41.7%
6 Fresh Produce 1.8 Billion 9.4 Billion 18.9%
7 Bottled Water 1.6 Billion 4.7 Billion 33.9%
8 Total Fresh Eggs 1.1 Billion 2.1 Billion 52.7%
9 Frozen Vegetables 1.0 Billion 2.5 Billion 41.7%
10 Condiments, Gravies & Sauces 924.9 Million 4.5 Billion 20.4%
11 Carbonated Beverages 903.0 Million 9.5 Billion 9.5%
12 Snacks 882.8 Million 9.2 Billion 9.6%
13 Packaged Meat 767.6 Million 5.4 Billion 14.3%
14 Yogurt 685.5 Million 5.0 Billion 13.6%
15 Deli Dressings, Salads & Prepared Foods 673.3 Million 2.9 Billion 23.0%
16 Wrapping Materials & Bags 668.2 Million 1.3 Billion 50.9%
17 Medications & Remedies 631.3 Million 2.0 Billion 31.3%
18 Soups 550.3 Million 4.5 Billion 12.4%
19 Cottage Cheese, Sour Cream & Toppings 525.0 Million 1.3 Billion 40.0%
20 Cookies & Ice Cream Cones 515.1 Million 2.9 Billion 18.0%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – ALL OUTLETS COMBINED
CHART 10
TOP 10 DOLLAR VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size $1MM)
DOLLARS % GAIN DOLLAR VOLUME DOLLAR SHARE
1 Canning & Freezing Supplies 141.5% $3.3 Million 1.3%
2 Watches & Time Pieces 68.3% $6.1 Million 3.6%
3 Light Bulbs & Telephone Accessories 57.7% $400.2 Million 12.2%
4 Seasonal General Merchandise 48.6% $10.8 Million 6.1%
5 Fresh Meat 32.1% $1.5 Billion 23.0%
6 Fresheners & Deodorizers 28.6% $238.8 Million 8.4%
7 Baby Needs 26.4% $205.4 Million 9.0%
8 Butter & Margarine 12.2% $1.3 Billion 32.8%
9 Buckets, Bins & Bath Accessories 11.2% $601.1 Million 19.7%
10 Musical Instruments & Accessories 11.1% $2.2 Million 17.9%
CHART 11
TOP 10 UNIT VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size 1MM Units)
UNITS % GAIN UNIT VOLUME UNIT SHARE
1 Canning & Freezing Supplies 142.4% 1.1 Million 2.2%
2 Fresheners & Deodorizers 32.1% 114.8 Million 10.9%
3 Light Bulbs & Telephone Accessories 22.6% 72.2 Million 21.0%
4 Fresh Meat 18.4% 232.9 Million 22.2%
5 Seasonal General Merchandise 17.1% 1.3 Million 2.5%
6 Dairy Snacks, Spreads & Dips 8.7% 97.2 Million 15.6%
7 Coffee 7.0% 159.5 Million 10.6%
8 Bottled Water 6.0% 1.6 Billion 33.9%
9 Tea 5.5% 163.8 Million 9.4%
10 Nuts 4.7% 366.3 Million 30.2%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – ALL OUTLETS COMBINED
CHART 12
BREAKDOWN BY DEPARTMENT: VOLUME AND MARKET SHARES IN DOLLARS AND UNITS
DEPARTMENT DOLLAR SHARE DEPARTMENT UNIT SHARE
DOLLAR VOLUME TODAY CHANGE UNIT VOLUME TODAY CHANGE
Dry Grocery $244.8 Billion 15.0% -0.2 106.8 Billion 18.4% -0.2
Frozen Food $48.0 Billion 20.5% 0.1 14.2 Billion 21.3% 0.1
Dairy $64.6 Billion 36.4% 0.4 24.1 Billion 35.9% -0.5
Deli $10.1 Billion 29.8% 0.9 2.9 Billion 23.0% 0.4
Packaged Meat $18.7 Billion 14.8% 0.7 5.4 Billion 14.3% 0.5
Fresh Meat $6.3 Billion 23.0% 2.5 1.0 Billion 22.2% 2.4
Fresh Produce $25.5 Billion 18.9% -0.3 9.4 Billion 18.9% -0.6
Alcoholic Beverages $30.3 Billion 0.7% -0.1 3.2 Billion 0.9% -0.2
Total Food $448.4 Billion 18.4% 0.1 167.1 Billion 20.8% -0.2
Non-Foods Grocery $77.2 Billion 17.7% 0.6 17.0 Billion 24.8% 0.4
General Merchandise $44.4 Billion 11.5% 0.9 7.7 Billion 20.1% 0.8
Health and Beauty Aids $82.7 Billion 17.1% -0.1 14.8 Billion 19.7% -0.1
Total Non-Food $204.4 Billion 16.1% 0.4 39.5 Billion 21.9% 0.3
All Departments $652.8 Billion 17.7% 0.2 206.6 Billion 21.0% -0.1
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – ALL OUTLETS COMBINED
CHART 1
PRIVATE LABEL MARKET SHARE | SUPERMARKETS
DOLLAR SHARE UNIT SHARE
TODAY YR AGO CHG TODAY YR AGO CHG
New England 18.5% 18.6% -0.2% 21.9% 22.3% -0.5%
East North Central 19.7% 19.6% 0.1% 23.6% 23.9% -0.3%
East South Central 23.0% 22.7% 0.3% 26.7% 26.8% -0.1%
West North Central 18.6% 18.4% 0.2% 23.2% 23.4% -0.2%
West South Central 19.6% 19.4% 0.2% 25.2% 25.1% 0.1%
Middle Atlantic 17.4% 16.9% 0.5% 20.2% 20.1% 0.1%
South Atlantic 20.0% 19.9% 0.1% 23.6% 23.9% -0.3%
Mountain 22.8% 22.8% 0.0% 26.0% 26.7% -0.7%
Pacific 18.5% 18.9% -0.4% 20.9% 21.8% -0.9%
Data for PLMA’s 2015 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 27, 2014. Numbers and percentages have been rounded off by Nielsen where necessary and totals may exceed 100% in some instances.
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – REGIONAL DIVISION PROFILES
CHART 2
PRIVATE LABEL MARKET SHARE | DRUG CHAINS
DOLLAR SHARE UNIT SHARE
TODAY YR AGO CHG TODAY YR AGO CHG
New England 17.6% 17.4% 0.3% 18.0% 17.8% 0.2%
East North Central 16.8% 17.0% -0.1% 17.2% 17.6% -0.4%
East South Central 17.1% 17.3% -0.2% 16.4% 16.6% -0.2%
West North Central 17.6% 17.8% -0.2% 19.2% 19.4% -0.2%
West South Central 16.6% 16.9% -0.3% 17.3% 17.8% -0.5%
Middle Atlantic 15.4% 15.0% 0.4% 16.6% 16.2% 0.4%
South Atlantic 16.8% 16.7% 0.2% 17.4% 17.4% 0.1%
Mountain 17.0% 17.3% -0.3% 18.0% 18.6% -0.6%
Pacific 15.6% 15.7% -0.1% 17.2% 17.4% -0.2%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – REGIONAL DIVISION PROFILES
CHART 3
PRIVATE LABEL MARKET SHARE | ALL OUTLETS COMBINED
DOLLAR SHARE UNIT SHARE
TODAY YR AGO CHG TODAY YR AGO CHG
New England 17.1% 17.1% 0.0% 20.5% 20.8% -0.3%
East North Central 18.0% 17.7% 0.2% 21.5% 21.7% -0.2%
East South Central 19.3% 19.0% 0.3% 22.6% 22.5% 0.1%
West North Central 17.5% 17.2% 0.3% 21.2% 21.3% -0.1%
West South Central 17.4% 17.2% 0.2% 21.6% 21.6% 0.0%
Middle Atlantic 16.3% 15.8% 0.5% 19.2% 19.1% 0.2%
South Atlantic 18.0% 17.8% 0.2% 21.2% 21.4% -0.1%
Mountain 19.3% 19.2% 0.2% 22.7% 23.0% -0.4%
Pacific 16.9% 17.0% -0.1% 19.4% 20.0% -0.6%
All Outlets Combined consists of total U.S. Supermarkets, Drug Chain, Mass Merchandisers Channel including
Walmart, Club Channel, Dollar Stores and Military Exchanges.
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – REGIONAL DIVISION PROFILES
CHART 4
DOLLAR VOLUME: TODAY VS A YEAR AGO - ALL OUTLETS COMBINED
TODAY YR AGO % CHG
New England Total Private Label $5.6 Billion $5.6 Billion 1.2%
Total Brands $27.3 Billion $27.0 Billion 0.9%
East North Central Total Private Label $17.5 Billion $17.2 Billion 1.8%
Total Brands $80.0 Billion $79.9 Billion 0.2%
East South Central Total Private Label $8.1 Billion $7.9 Billion 2.9%
Total Brands $34.1 Billion $33.7 Billion 1.2%
West North Central Total Private Label $8.3 Billion $8.1 Billion 2.9%
Total Brands $39.2 Billion $38.9 Billion 0.8%
West South Central Total Private Label $14.2 Billion $13.9 Billion 2.6%
Total Brands $67.5 Billion $66.6 Billion 1.3%
Middle Atlantic Total Private Label $12.4 Billion $12.0 Billion 2.9%
Total Brands $63.8 Billion $64.3 Billion -0.8%
South Atlantic Total Private Label $25.6 Billion $24.9 Billion 2.9%
Total Brands $116.6 Billion $114.7 Billion 1.7%
Mountain Total Private Label $9.4 Billion $9.1 Billion 3.6%
Total Brands $39.3 Billion $38.3 Billion 2.6%
Pacific Total Private Label $14.1 Billion $13.9 Billion 1.8%
Total Brands $69.5 Billion $67.8 Billion 2.5%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – REGIONAL DIVISION PROFILES
CHART 5
UNIT VOLUME: TODAY VS A YEAR AGO - ALL OUTLETS COMBINED
TODAY YR AGO % CHG
New England Total Private Label 2.1 Billion 2.1 Billion -2.2%
Total Brands 8.1 Billion 8.2 Billion -0.4%
East North Central Total Private Label 6.8 Billion 6.9 Billion -2.2%
Total Brands 24.7 Billion 25.0 Billion -1.1%
East South Central Total Private Label 3.3 Billion 3.3 Billion 0.4%
Total Brands 11.3 Billion 11.3 Billion 0.0%
West North Central Total Private Label 3.2 Billion 3.2 Billion -1.3%
Total Brands 11.8 Billion 11.9 Billion -0.8%
West South Central Total Private Label 5.7 Billion 5.8 Billion -0.6%
Total Brands 20.7 Billion 20.9 Billion -0.8%
Middle Atlantic Total Private Label 4.5 Billion 4.6 Billion -1.3%
Total Brands 19.0 Billion 19.5 Billion -2.2%
South Atlantic Total Private Label 9.6 Billion 9.6 Billion -0.7%
Total Brands 35.4 Billion 35.4 Billion 0.2%
Mountain Total Private Label 3.5 Billion 3.5 Billion -0.4%
Total Brands 12.0 Billion 11.8 Billion 1.8%
Pacific Total Private Label 4.8 Billion 4.9 Billion -2.6%
Total Brands 20.0 Billion 19.8 Billion 0.5%
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – REGIONAL DIVISION PROFILES
CHART 6
DOLLAR MARKET SHARE: TODAY VS A YEAR AGO - ALL OUTLETS COMBINED
TODAY YR AGO CHG
New England Total Private Label 17.1% 17.1% 0.0
Total Brands 82.9% 82.9% 0.0
East North Central Total Private Label 18.0% 17.7% 0.2
Total Brands 82.0% 82.3% -0.2
East South Central Total Private Label 19.3% 19.0% 0.3
Total Brands 80.7% 81.0% -0.3
West North Central Total Private Label 17.5% 17.2% 0.3
Total Brands 82.5% 82.8% -0.3
West South Central Total Private Label 17.4% 17.2% 0.2
Total Brands 82.6% 82.8% -0.2
Middle Atlantic Total Private Label 16.3% 15.8% 0.5
Total Brands 83.7% 84.2% -0.5
South Atlantic Total Private Label 18.0% 17.8% 0.2
Total Brands 82.0% 82.2% -0.2
Mountain Total Private Label 19.3% 19.2% 0.2
Total Brands 80.7% 80.8% -0.2
Pacific Total Private Label 16.9% 17.0% -0.1
Total Brands 83.1% 83.0% 0.1
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – REGIONAL DIVISION PROFILES
CHART 7
UNIT MARKET SHARE: TODAY VS A YEAR AGO - ALL OUTLETS COMBINED
TODAY YR AGO CHG
New England Total Private Label 20.5% 20.8% -0.3
Total Brands 79.5% 79.2% 0.3
East North Central Total Private Label 21.5% 21.7% -0.2
Total Brands 78.5% 78.3% 0.2
East South Central Total Private Label 22.6% 22.5% 0.1
Total Brands 77.4% 77.5% -0.1
West North Central Total Private Label 21.2% 21.3% -0.1
Total Brands 78.8% 78.7% 0.1
West South Central Total Private Label 21.6% 21.6% 0.0
Total Brands 78.4% 78.4% 0.0
Middle Atlantic Total Private Label 19.2% 19.1% 0.2
Total Brands 80.8% 80.9% -0.2
South Atlantic Total Private Label 21.2% 21.4% -0.1
Total Brands 78.8% 78.6% 0.1
Mountain Total Private Label 22.7% 23.0% -0.4
Total Brands 77.3% 77.0% 0.4
Pacific Total Private Label 19.4% 20.0% -0.6
Total Brands 80.6% 80.0% 0.6
Source: Nielsen/PLMA © Copyright 2015 PLMA
TOP LINE REPORTS – REGIONAL DIVISION PROFILES
Published by : Private Label Manufacturers Association 630 Third Avenue, New York, NY 10017 Telephone: (212) 972-3131 Fax: (212) 983-1382 www.plma.com
PLMA’s 2015 Private Label Yearbook © Copyright 2015 PLMA Editor Dane Twining Executive Summary Joe Azzinaro Production Director Alisa R. Svider Research Director Tom Prendergast
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