June 16-19St. Joseph’s University• Philadelphia

Preparing for the Next Generation of Store Brands

Dear Members and Friends:Registration is now open for PLMA’s 2014Executive Education Program. Developedin conjunction with St. Joseph’s University,the program offers insight into storebrands strategy, retailer-manufacturerrelations, new product development,advertising and marketing, and consumerbehavior. Faculty is drawn from the university aswell as industry and classes combine case studies and interactive educationaltechniques with traditional classroomlectures. It is a unique experience. The Core Curriculum concentrates onfundamentals while the AdvancedCurriculum emphasizes how retailers and manufacturers can work together toachieve mutual success. Now in itsfourteenth year, the program hasgraduated more than 1,200 private labelretailers, manufacturers, brokers and trade suppliers. The next generation of store brands isalready here. Is your company prepared?Let PLMA’s Executive Education Programhelp you.

Brian SharoffPresidentPLMA

June 16-19 •

MARTY MELOCHE, DBAAssociate Professor

Food Marketing Department

St. Joseph’s University

RICHARD GEORGE, Ph.DProfessor

Food Marketing Department

St. Joseph’s University

STEPHEN PORTH, Ph.D Associate Dean & Professor

Department ofManagement

St. Joseph’s University

TERRY LEEPartner/Director, Private Label

The Partnering Group

JEFF DORMANPresident

Jeff Dorman & Associates

TOM STEPHENSPresident

Brand Strategy Consultants

EDWARD (NED) DUNNFormer PresidentHarris Teeter

NICK HAHNFormer Director

of Corporate Brands The Kroger Co.

PEGGY DAVIESVice PresidentIndustrial Sales

McCain Foods USA

PAUL SCHOEMAKER, Ph.DChairman & CEO

Decisions StrategiesInternational

BRUCE KERNPresidentLogix3 LLC

JIM WISNERPresident

Wisner Marketing Group, Inc.

JIM HERTELManaging PartnerWillard Bishop LLC

BRIAN SHAROFFPresidentPLMA

This Year’s Faculty

Registration Information

Enrollment in PLMA’s ExecutiveEducation Program is open to Associationmembers and guests. Tuition for membersis $950 for the first participant and $850for additional participants from the samecompany until May 1, 2014, and $1,250 for the first participant and $1,150 foradditional participants after May 1, 2014.Non-member tuition is $1,950 perregistrant.

Who Should Attend

PLMA’s Executive Education Programwas created to fit the needs ofmanufacturers, retailers, wholesalers and brokers. Classes are aimed atmanagement, sales, marketing, andcategory decision-makers. It is perfect for those who are involved in store brandsfor the first time or those who want amore thorough understanding of the latest trends and developments.

University and Hotel Information

All classes are held on the campusof St. Joseph's University, which is located at 5600 City Avenue,Philadelphia, approximately 30 minutes from PhiladelphiaInternational Airport and 15 minutes from Amtrak 30thStreet Station. By car, the campusis easily accessible from I-95 and I-76. Hotel accommodations areavailable at the Hilton PhiladelphiaCity Avenue, which is a mile fromthe campus. Special conferencerates are in effect. Hotelreservation information will be sentto all registrants upon enrollment.

St. Joseph’s University• Philadelphia

Presented by the Private Label Manufacturers Association630 Third Avenue, New York, NY 10017 • Telephone: (212) 972-3131 • Fax: (212) 983-1382 E-mail: education@plma.com

June 16-19 • St. Joseph’s University • Philadelphia

Core Curriculum Advanced Curriculum

n Today’s Retail Landscapen The Changing Consumern Private Label Brand Managementn Role of the Manufacturern Building A Successful

Private Label Programn New Product Developmentn Profitability and Assortmentn Digital Marketingn Private Label Around the Worldn Buyer-Seller Collaboration

n Strategic Planning and Case Studies in Leadership

n Competitive Retail Positioningn Category Managementn Packaging Managementn Scenario Planning

Program-at-a-Glance

Name Title

Company

Mailing Address

City State/Prov. Zip

Country Telephone Email

Trade Classification (please check)o o Manufacturer o o Retailer o o Broker

Products: ______________________ o o Wholesaler o o Trade Supplier_______________________________

Registration FormJune 16-19, 2014 • Philadelphia

Prior Undergraduate and Graduate Education (Complete all applicable sections below).

College/University Attended From To

Major Course of Study Degree Conferred

College/University Attended From To

Major Course of Study Degree Conferred

College/University Attended From To

Major Course of Study Degree Conferred

Additional Professional Certification & Training Programs

Program Attended From To

Program Sponsor Certification Conferred

Length of time in current position ________________________

Length of time working in private label ____________________

Describe briefly your primary objectives in attending PLMA’s Executive Education Program including specific subjects or topics that are of particular interest to you.

Private Label Manufacturers Association630 Third Avenue, New York, NY 10017 • Telephone: (212) 972-3131 Fax: (212) 983-1382 • E-mail: education@plma.com www.plma.com