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Post on 05-Jul-2015

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“Making the beauty aspect of society available to all”

EXCLUSIVE ACCESS

ORIGINS

Niche market, Personal reasons, Disabled members of society

Noticeable difficulty in finding accessible hair salons/ beauty salons/ Spas

Noticeable difficulty in finding accessible beauty retailers

Absence of social aspect eg: All important gossip in hairdressers

An exclusive club/group

WHAT IS EXCLUSIVE ACCESS?

Also creates a social event to promote the social aspect of the society

The events are held in hotels and hold all your fully accessible beauty requirements

For a monthly membership fee, Members get access to monthly beauty events

Managed through a Website

An exclusive club/group for disabled members of society

FACEBOOK PAGE

WEBSITE

THE EVENTS

18 – 60 year old women who

experience mobility difficulties

Miss out on essential beauty

activities

Gap in the market –no other company offers this exclusive

service

TARGET MARKET

Michael Hickey – Irish

Wheelchair Association

board member

Enable Ireland Focus Group

Facebook feedback –nearly 200

likes

Positive replies from potential

beauty suppliers

PRIMARY RESEARCH

1.Little start up costs –no employee costs 2.Revenues from monthly membership fee

Expenses: website development, domain name and event locations

FINANCE

THANK YOU FOR LISTENING

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