everything you should know about branding on instagram

Everything you should know about Branding and Profiles on Instagram

CONTENTS

| ProfileWhat should my profile look like?

| BrandingHow should I present my brand?

| ImageHow should I use visuals on Instagram?

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Creating a Profile

Leave nothing blank

| Access Instagram through your mobile. You can’t make a profile through the web app!

| Follow the instructions that Instagram gives you.

| Use your company name as your user name. If taken, add something to the name to differentiate you

How do I create a profile?

Don’t miss a spot!

| Upload a profile picture.

| Fill out the bio section.

| Write about your company, what you do, and what they can expect from you on Instagram.

| Add links to your other social media channels!

How do I fill out my profile?

Make the best bio possible

| Tell the world who you are and your mission statement. Be real.

| Remember your audience. Write in a way that they will appreciate.

| Flatter yourself. Why should people pay attention to you?

| Use hashtags and mentions. Show that you’re connected to others.

How do I fill out my profile?

Personal Branding

How can I personalize my brand?Make yourself stand out

| Show why you are different than everyone else.

| Add a human touch to your photos, captions, and comments.

| Be funny and relevant to your audience.

| Remember to be consistent.

Use your own profiles

| Associate yourself with your brand.

| Include your personal brand and profile on Instagram.

| Share who you are, not just you’re company.

How can I personalize my brand?

Use your own profiles

| Have your employees also use their personal profiles.

| Don’t force it, your followers won’t appreciate the lack of authenticity.

How can I personalize my brand?

How can I personalize my brand?Interact with your audience

| Interact with your followers and get personal.

| Form a connection with them and identify with them.

| Speak positively, avoid negative comments and writing.

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Branding Images

Brand your image effectivelyA consistent image is a good image

| Consistency is important, especially in visual branding.

| Visuals are key to identifying and remembering brands.

| If your image varies too much, it will be hard to visually recognize your brand.

Brand your image effectivelyDo it yourself!

| Why higher an expensive designer when you can do it yourself?

| It’s easier than it seems, all you need is your computer.

| Using external tools can help you shape your image how you see fit.

Brand your image effectivelyDo it yourself!

| Use an external tool such as Canva.

| Build an image from basic pieces and blocks.

| It’s easy to use and offers options for both simple and complex designs.

| It’s free, but you can pay for more features.

Brand your image effectivelyUsing Canva

| Again be consistent. Use the same filters, effects, and fonts throughout.

| Use less text, more visuals. That’s the whole point!

| Be creative, try to make something unique for your brand.

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