everything you should know about branding on instagram
TRANSCRIPT
Everything you should know about Branding and Profiles on Instagram
CONTENTS
| ProfileWhat should my profile look like?
| BrandingHow should I present my brand?
| ImageHow should I use visuals on Instagram?
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Leave nothing blank
| Access Instagram through your mobile. You can’t make a profile through the web app!
| Follow the instructions that Instagram gives you.
| Use your company name as your user name. If taken, add something to the name to differentiate you
How do I create a profile?
Don’t miss a spot!
| Upload a profile picture.
| Fill out the bio section.
| Write about your company, what you do, and what they can expect from you on Instagram.
| Add links to your other social media channels!
How do I fill out my profile?
Make the best bio possible
| Tell the world who you are and your mission statement. Be real.
| Remember your audience. Write in a way that they will appreciate.
| Flatter yourself. Why should people pay attention to you?
| Use hashtags and mentions. Show that you’re connected to others.
How do I fill out my profile?
How can I personalize my brand?Make yourself stand out
| Show why you are different than everyone else.
| Add a human touch to your photos, captions, and comments.
| Be funny and relevant to your audience.
| Remember to be consistent.
Use your own profiles
| Associate yourself with your brand.
| Include your personal brand and profile on Instagram.
| Share who you are, not just you’re company.
How can I personalize my brand?
Use your own profiles
| Have your employees also use their personal profiles.
| Don’t force it, your followers won’t appreciate the lack of authenticity.
How can I personalize my brand?
How can I personalize my brand?Interact with your audience
| Interact with your followers and get personal.
| Form a connection with them and identify with them.
| Speak positively, avoid negative comments and writing.
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Brand your image effectivelyA consistent image is a good image
| Consistency is important, especially in visual branding.
| Visuals are key to identifying and remembering brands.
| If your image varies too much, it will be hard to visually recognize your brand.
Brand your image effectivelyDo it yourself!
| Why higher an expensive designer when you can do it yourself?
| It’s easier than it seems, all you need is your computer.
| Using external tools can help you shape your image how you see fit.
Brand your image effectivelyDo it yourself!
| Use an external tool such as Canva.
| Build an image from basic pieces and blocks.
| It’s easy to use and offers options for both simple and complex designs.
| It’s free, but you can pay for more features.
Brand your image effectivelyUsing Canva
| Again be consistent. Use the same filters, effects, and fonts throughout.
| Use less text, more visuals. That’s the whole point!
| Be creative, try to make something unique for your brand.
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