everything you need to know about google +1

Everything You Need to Know

About Google +1

Welcome

David Mynatt - Host

Web Solutions Consultant

Dealerskins

Aileen Ott - Facilitator

Marketing Director

Dealerskins

Guest Speaker

Ryan PryorDirector of Search & Analytics, Dealerskins

Audience Participation

– To reduce background noise, audience members have been muted.

– We encourage your questions.

– Use the Questions text box on the GoTo Webinar side panel.

Housekeeping

• All questions will be answered during

webinar or offline

• PowerPoint will be distributed after the

webinar

• Available anytime for additional

information

– Contact information will be posted at the end

of the webinar

An Intro to

Overview

• Quick Look: “Google +1” vs. “Google+”

• Understanding the Google +1 World

• Quick Look: Google “+1” vs. Facebook “Like”

• Ok, so what do I DO with “Google +1”?

• Watch out for “+1 Predators”

“Google +1” vs. “Google+”

“Google +1” vs. “Google+”

Biggest Mistake Google’s Made in this whole “Plus” thing:

Poor naming of Products!

(what were they thinking?!)

“Google +1”

Audience Poll

“Google +1” vs. “Google+”

• Google +1

• Button displayed on the SERPs and now websites

• Shows preference for your website / webpages

• Google+

• Google’s new social network (Facebook rival)

• Create friend / contact groupings – “circles” - and send messages to the “circles” of friends you choose

• Start chat groups and watch “news feeds”

• NOT for businesses…. Yet…

“Google+”

• More like FaceBook, really… Just look at that page layout…

“Share” status updates (tweets ?)

“Google+”

Different than Facebook:

• Designate friend “Circles”

• Video streaming

• Start chat “rooms”

What is Google +1?

Let’s figure this thing out…

“Google +1”

• Shows preference of your website (and pages)

• +1 Button appears on SERPs and websites

• Released for SERPs in early April

• Released for websites on 6/1

• And now rolling toward mobile devices and YouTube, etc… although not there just yet.

• Only appears on SERPs if you are logged into your Google account

“Google +1”

• Repeat: Only appears on SERPs if you’re logged into your Google account: Gmail, AdWords, Analytics, etc.

• Easy to “+1” then, just click and confirm!

• Note: Google designed this to be very easy

“Google +1”

• But WHY must you use your Google Account?!

• The value of “+1” is entirely in the relationships it can show between you, your contacts, andyour common interests (via search results)

“Google +1”

• This may eventually enable Google to increase the relevance of your site to your contacts when it appears in the search listings by:

• Increasing Click Through Rates (CTR) for your Paid and Organic listings

• Increasing trust, interest, and engagement of your potential customers

“Google +1”

“Google +1”

Organic

PPCchanges @ click

Google +1 Button SERPs

Here’s what the

Search Engine

Results Pages

(SERPs)

should start

appearing

over time…

Google +1 Button Website

Place it next to

specific content

Or with other

social buttons

Google +1 Button Website

“+1” Button

Shameless

Plug Alert !

Check out the

Dealerskins

Blog!

Dealerskinsblog.com

Facebook “Like” vs. Google +1

Facebook “Like” vs. Google +1

• Similarities– Both show preference of something

• Google = site; Facebook = anything

– Both are attached to an individual person / profile

• Differences (search or not)

– Google +1 affects only the Google world (maybe)– Facebook “Likes” influence the Facebook world

(well… maybe in the Bing world too)

Facebook “Like” vs. Google +1

• “The ‘Like’ button has allowed Facebook to spread its reach across the internet – but there’s a difference between simple site exposure and site ranking.” --Rimm-Kaufman Group

Meaning:• Facebook promotes itself via others’ websites

• Google promotes everything across itself and its other properties

“Google +1”

Audience Poll

What Now…?

• If you don’t have it on your site... Put it there!• Pretty quick and easy code• A few button styles available

• Place it with any other social signal buttons

• Is your site experience a good one? Make it better!

What Now…?

• Adding the Button• Different button sizes• Including counters… or not

Find the code and button options here:

http://www.google.com/webmasters/+1/button/

What Now…?

• Don’t get carried away (yet)!• Not going to change the world this week • Timothy Jordan, Google Developer, “Yes, +1’s may be a

signal we use in ranking… and it would be among over 250 other signals we use in ranking.”

• Not affecting actual ranking yet

• Make sure you have Google Webmaster Tools setup on your site (Analytics)

“+1” and “+” Sharks

“+1” and “+” Sharks

• Businesses offering to provide # of “+1’s” for a fee• Snake Oil !!

• The same will happen soon with Google+• Note: Google+ is currently NOT available to businesses

• Similar to the companies that will provide you with # of FB “likes”

“+1” and “+” Sharks

• If you want to spend money on Reputation Management there are places for doing that… but this is NOT one of them

• If you have questions about such “businesses” check with your site providers first!

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Questions

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Contact Information

Ryan PryorDealerskins

615-627-9767ryan.pryor@dealerskins.com

David MynattDealerskins

713-494-5389david.mynatt@dealerskins.com

Aileen OttDealerskins

615-627-9794aileen.ott@dealerskins.com