event experience design / service design drinks berlin

ServiceDesignDrinksEventExperienceDesign

A P E R T O / J U N E 2 5 , 2 0 1 4

Katharina-Paulus-Str.Claudia Brückner@clastronautin

Event Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.

Katharina-Paulus-Str.

Why are you going to Conferences?

Katharina-Paulus-Str.

Learning. Inspiration. Networking. Exchange. Experience the Topic.

Why are you going to Conferences?

Katharina-Paulus-Str.

And what do you get?

Photo: Rob Hyndman

this.

Katharina-Paulus-Str.

Why this gap?

Katharina-Paulus-Str.

21Century Conference Participants

speaker has no exclusiveknowledge anymore

access to knowledge & resources

N E W R O L E O F T H E E X P E R TN E W R O L E O F T H E A U D I E N C E

tools for collaboration& co-creation

Katharina-Paulus-Str.

Status quo ConferencesStatus quo Conferences

most Conferences are as interactive, inspiring & collaborative as watching TV

Katharina-Paulus-Str.

Conferences fail, because they don't design interactions.

Katharina-Paulus-Str.

Because Learning, Inspiration,Networking, Exchange & Experiencing the topicare based on (human) interaction.

Why Interaction ?

Katharina-Paulus-Str.

Can we design human Interactions ?

no.

facilitate (human) interactions at conferences

by designing Event Experiences

Katharina-Paulus-Str.

Designing event experiences that facilitate (human) interactions.

Event Experience Design

Katharina-Paulus-Str.

What has this to do with Service Design?

How to …design event experiences that facilitate (human) interactions?

Design Touchpoints & the journey between them

Katharina-Paulus-Str.

Touchpoints: Activity & Space

O N L I N E & O F F L I N E

online & offline activities & spaces

activities that facilitate interaction between participants

spaces that facilitate interaction between participants

A C T I V I T Y S PA C E

Katharina-Paulus-Str.

beyond the event

Touchpoints & the journey between them

P R E - , E V E N T, P O S T-

online or offline activities & space: before, at & after the event

online & offline activities that facilitate interaction between participants

online & offline space that facilitates interaction between participants

A C T I V I T Y S PA C E

Katharina-Paulus-Str.

P R E - P O S T-E V E N T

Event Experiene Design

Networking & ExchangeLearning & Inspiration

Experience Topic

A C T I V I T Y

S PA C E

Katharina-Paulus-Str.

P R E - P O S T-E V E N T

Event Experiene Design

Networking & ExchangeLearning & Inspiration

Experience Topic

A C T I V I T Y

S PA C E

now

Katharina-Paulus-Str.

P R E - P O S T-E V E N T

Event Experiene Design

Networking & ExchangeLearning & Inspiration

Experience Topic

A C T I V I T Y

S PA C E

possible

Katharina-Paulus-Str.

Event Experience Design Cases & Examples

Katharina-Paulus-Str.

Event Experience Design

P R E - P O S T-E V E N T

Event Experience DesignSXSW Panel Picker

S PA C E

Event Experience DesignSXSW Panel Picker

S PA C E

Katharina-Paulus-Str.

P R E - P O S T-E V E N T

Networking & ExchangeLearning & Inspiration

A C T I V I T Y

S PA C E

SXSW Panel Picker

Katharina-Paulus-Str.

Event Experience Design

P R E - P O S T-E V E N T

S PA C E

Next Berlin: Conference App

S PA C E

Next Berlin: Conference App

Katharina-Paulus-Str.

P R E - P O S T-E V E N T

A C T I V I T Y

S PA C E

Next Berlin: Conference App

Networking & ExchangeLearning & Inspiration

Photo: Service Design Berlin

Service Experience Camp

S PA C E

Photo: Service Design Berlin

S PA C E

Photo: Service Design Berlin

S PA C E

Katharina-Paulus-Str.

P R E - P O S T-E V E N T

Service Experience Camp

A C T I V I T Y

S PA C E

Networking & ExchangeExperience Topic

Katharina-Paulus-Str.

Event Experience Design

P R E - P O S T-E V E N T

CoThinkTank

Photo: tackle Service Design

A C T I V I T Y

Photo: tackle Service Design

A C T I V I T Y

Photo: tackle Service Design

A C T I V I T Y

Sketch: tackle Service Design

A C T I V I T Y

Katharina-Paulus-Str.

P R E - P O S T-E V E N T

A C T I V I T Y

S PA C E

Networking & ExchangeExperience Topic

CoThinkTank

Katharina-Paulus-Str.

Other Tools

Katharina-Paulus-Str.Host/Organiser

Speaker

Sponsor

AttendeeAttendee

Other Tools: Stakeholder Map

Katharina-Paulus-Str.

Other Tools: Blueprint

Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project

Customer Actions

Onstage / Visible Contact Employee Actions

Backstage/Invisible Contact Employee Actions

Support Processes

Physical Evidence

L I N E O F V I S I B I L I T Y

L I N E O F I N T E R A C T I O N

I N T E R N A L I N T E R A C T I O N

Katharina-Paulus-Str.

Other Tools: Desktop Walkthrough

Photo: big-design.org

Video: raumlabor berlin

Other Tools: Co-Creation

Photo: Gregor Fischer | re:publica 2012

Other Tools: Co-Creation

Photo: Gregor Fischer | re:publica 2012

Other Tools: Co-Creation

Katharina-Paulus-Str.

Event Experience Design

Learning, Exchange & Networking don’t just happen automatically.Interactions need to be facilitated.Use your tools, Service Designer!

Katharina-Paulus-Str.

ExerciseNote event experiences or create ideas that facilitate interactions between participants.

Katharina-Paulus-Str.

Event experience cases & ideas — #

Note event experiences or create ideas that facilitateinteractions between participants.

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Service Experience Campwww.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin

See you atthe next event

servicedesignberlin.de

@SD_Berlin

fb.com/servicedesignberlin

claudiabrueckner.de

@clastronautin