evangelizing virtual worlds

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Evangelizing Virtual Worlds

Reuben SteigerCEOMillions of Us, LLC

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Millions of Us: Founded July 2006

• 40 person social experience design firm focused on virtual worlds, MMOG’s and ARG’s

• Clients include large brands (Nike), platform Providers (Sony) and high-value IP owners

• We create value at the intersection of the real and virtual worlds.

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Virtual Greats: Founded July 2008

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Looking Back: October 2005

• 1st Second Life Community Convention in NYC• 140 attendees • Second Life had 60,000 residents

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Virtual Worlds: Market Snapshot and Forecast 9/2008

• 100 – 130 million unique users globally• 75% of market is between 8 and 24• About to collide and merge with 550 million social network users• Virtual Goods were a $1.5 Billion market in 2007

• Result is Turning Web into a Place Where We Meet Face to Face in Real Time

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Macro-Trends Leading to Virtual World Adoption

• Globalization of Talent• Gas at $4.70 - $7.00 per Gallon• The Internet has Become an Extension of Our Physical World and our Brains

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Real World is Becoming More Virtual

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Virtual World is Becoming More Real

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Our Sister Industries

Entertainment

Enterprise Collaboration

Advertising

Gaming

The Internet

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Where Should We Focus Our Current Evangelism?

• Define core Virtual World “concepts”

• Identifying industry weaknesses

• Seeking help and inspiration from our sister industries

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Define Core Virtual World Concepts

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Identify Industry Weaknesses

• Lack of standards and auditable metrics

• No way to do true 3D with Flash

• Payment methods

MILLIONS OF USVIRTUAL WORLDS 2008| 20080329

CONFIDENTIAL INFORMATION

MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com

Seek help and inspiration from our sister industries