evaluation question 3
Post on 21-Jun-2015
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What Have You Learnt From Audience Feedback
Importance of audience feedback
• Part of our project included gathering audience feedback for our music video.
• We had to gather this audience feedback from our target audience which ranged from early teens to young adults.
• Audience feedback is important because it allows producers to have a greater understanding of consumer wants and allows you to change your product to have a greater appeal to its audience.
Does My CD Cover Appeal To You
60%
40%YesNo
I rounded up a focus group and then asked them some closed questions and here are the results from the first question I asked.
Feed Back on Music Video
72%
28%
Do You Like My Music Video
YesNo
Why Did You Like Our Music Video?
A few YouTube comments
• As some of our audience feedback show, most people who watched our music video did indeed like it and agreed that it was effective.
• It was also agreed that although we had an attractive female in our video she was not objectified as much as in other hip hop/ rap music videos objectify their video girls.
Upon Seeing the Music Video, Would You Buy the song
45%
55%
YesNo
• The results for this question are not based upon people’s liking for the song but more upon whether or not they’d actually pay for a song when they can simply download the song on an illegal downloading website.
Conclusion from feedback
• From our audience feedback we learnt that our video was generally well received.
• We also learnt that audiences liked our music video just as well as the song “Don’t let me Go”
• As our Youtube video comments show, audiences liked our editing and camera work especially well.
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