estudio publicidad video online

WHO’S ADVERTISING IN ONLINE VIDEO? FMCG advertisers once again spent the most on Videology’s platform in Q1, increasing their share of ads on the platform 34% year-on-year along the way. Financial Services also upped impressions year-on-year, increasing their share by 57%.

39% 11% 8% 8% 6%

5% 4% 4% 3%

6%

3%

2% 2%

*

Source: Videology total impressions served in UK, Ireland, France, Italy, Spain, Netherlands (989,583,323), January-March 2014

ADVERTISERS BY CATEGORY

FMCG FINANCIAL SERVICES ENTERTAINMENT AUTOMOTIVE HEALTH CARE

RETAIL NON-ALCOHOLIC DRINKS PHARMACEUTICALS TRAVEL GAMBLING

CAREERS TELECOM OTHER

®

F I R S T Q U A R T E R , 2 0 1 4

AGE BREAKOUT

50% 11% 9% 8% 6% 5% 4% 4% 2% 2%

Entertainment sites were the destination for nearly one of every two ads on the Videology platform in Q1. Year-on-year, News & Info publishers grew biggest on the platform, with its share increasing almost 4X.

WHERE ARE THE EUROS GOING?

ENTERTAINMENT NEWS & INFO PORTAL SPORTS WOMEN GAMING MEN MOVIES FOOD MUSIC

18-24

13%25-34

28%35-44

24%45-54

7%55-64

11%65+

17%

n VCR (VIDEO COMPLETION RATE)n CTR (CLICK THROUGH RATE)

The following graphics show an index of Click Through and Completion Rates over three categories: Age, Ad Length andDevice. Index compared to average VCR and CTR for entire combined impressionsin category.

AGE

100

90 95

106 115

111

92

87

92

112 117

123

18-24 25-34 35-44 45-54 55-64 65+

PERFORMANCE AT-A-GLANCE

AD LENGTH DEVICE

CONNECTED TV

99

111

149

70

596

8

PC

MOBILE

111

59

101

131

24

94

:30 SECONDS

:15 SECONDS

:20 SECONDS

ABOUT VIDEOLOGYVideology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. For more information contact Michele Skettino, michele@videologygroup.com.

TARGETING BUY TYPE

24% increase in the number of campaigns bought using Cost Per Action quarter-on-quarter

2%

2%

DEVICES

62% of all video campaigns were planned cross-device in Q1

96%

37%

5%

PC ONLY

11%PC + MOBILE

46%PC + MOBILE + CTV

1%MOBILE ONLY

PC + CTV

FORMATAD LENGTH

85%

16%

45% :30 SECONDS

31% :20 SECONDS

10%

14%

71%

29%

:15 SECONDS

OTHER

increase in the share of alternative ads, such as :15 and :25 ads, year-on-year

increase in the share of In-Banner Video ads year-on-year

PRE-ROLL VIDEO

IN-BANNERVIDEO

AD TYPES

* * PC only

DEMO

68%

2%

DEMO + ADVANCED

29%

ADVANCED

GEO : 16%OTHER : 14%

PLATFORM: 12%

BEHAVIOURAL: 26%

SOCIAL GRADE : 32%

3X increase in the share of Behavioural-targeted ads year-on-year

*Buy Type by campaign

*Devices used by campaign

*

*

**

GUARANTEED CPM

DYNAMIC CPM

COST PER ACTION