establishing an online presence

Establishing an Online Presence & Reputation: Marketing & Publishing

Lisa Smith-ButlerFaculty Op-Ed BriefingsSeptember 7, 2016

Why?

Why establish an online professional presence? Why discuss marketing strategy with the publication process?

They are interconnected. How? You research in order to publish and teach. You then market your publications to develop your profile.

Kelli Marshall, How to Curate Your Digital Identity as an Academic, THE CHRONICLE, visited February 25, 2015 @ http://chronicle.com/article/How-to-Curate-Your-Digital/151001/ .

How? How do you achieve recognition? How do you become known as an expert in your field? Check out:

Annie Scranton, 9 Tips for Becoming a Legal Pundit in the Media, @ LAW 360 @ http://www.law360.com/articles/825085/9-tips-for-becoming-a-legal-pundit-in-the-media , visited September 4, 2016.

Paul Bennetch, To Be a Pundit: Write a Book, Network, and Have Really Strong Opinions,@ CORNELL CHRONICLE @ http://www.news.cornell.edu/stories/2011/08/alumna-offers-tips-how-become-political-pundit , visited September 4, 2016;

David Lat, Legal Pundit on Trends and Wisdom for New Lawyers, @ ABA E-NEWS, @ http://www.americanbar.org/publications/youraba/2015/march-2015/leverage-your-specialty-to-explore-media-opportunities.html , visited September 4, 2016; and

Danielle Padula, Don’t Just Build It: How to Boost Awareness of Your Scholarly Publications, @ SCHOLASTIC BLOG @ http://blog.scholasticahq.com/post/don-t-just-build-it-how-to-boost-awareness-of-your-scholarly-publications/ , visited September 4, 2016.

Creating an Online Professional Presence

SSRN Page BePress Page Blog Twitter LinkedIn SlideShare Facebook Private YouTube Channel Ted Talks

Publishing

SSRN (Social Science Research Network) : Pre Publication

BePress: Create Your Own Page within the CSOL’s Institutional Repository

Blogging

Consider some of the following low to no cost blogging platforms: Site Blog Site Builder Blog Website Blog Builder Wordpress.com

BloggingWordPress Platform: The Back End

Blogging: WordPress Platform: The Front End

Content for your blog?

Check out current awareness resources such as: ABA Daily News American Lawyer Jurist Law.com Law 360 Legal Tech National Law Journal SC Lawyers Weekly South Carolina Courts South Carolina Legislature United States Court of Appeals for the Fourth Circuit United States Supreme Court

Searching for Blogs: Directories

ABA Blawg Directory @ http://www.abajournal.com/blawgs BlogCatalog @ http://www.blogcatalog.com/ BlogSearchEngine @ http://www.blogsearchengine.org/

Twitter: Information

Twitter: Promotion & Marketing

LinkedIn: Information & Marketing

Facebook: Information & Marketing

SlideShare: More of the Same

Private YouTube Channel: Ditto!

Ted Talks

Searching Social Media for Information: Social Searcher

Publishing

Selecting a Topic/Preemption Checking Law Review Submissions Submitting via Expresso Law School Repositories & Marketing Spinning Off

Preemption Checking

Law Review Submissions

Additional Law Review Submission Articles

Submitting Via Expresso

Spinning Off or Multi-Purposing

Can you get a chapter or an article out of your book? Can you get a newsletter or journal piece out of your article? Can you get a panel or program presentation from your writing? How else can you share the knowledge acquired with others?

Library & IT Services for Faculty

Library & IT Resources Available

Questions?

Stop by the Reference Desk (Library, M120), call (843.377.4020), or email (Reference@charlestonlaw.edu ).

Contact Your Library Liaison. We’re here to help!