essentials of starting online business in russia (mt presentation)

Essentials of starting online business in RussiaMaster Thesis, Sergey Konovalov

Trends & background

Small business & entrepreneurship

Demand for knowledge

Simplified regulations

Growth of “digital” markets

Improvement of infrastructure

Result:Growth of online commerceentrepreneurship

Other researches

Framework

Findings

Delimitations

General level only

North-West Region

1500 kilometers

Business-to-Customer

Internet = main channel

Research questions

Too many questions

Question× Weight

× Expert Mark --------------------Question Rank

What are core elementsof successful small business in online retail?

What are requirements for infrastructure?

What are risk zonesand tools to control?

Analysis of former researches

EntrepreneurshipSeveral competing theories, importance of personality, connection with innovations.

RussiaGrowing GDP, one of the biggest audience in Europe, networking.

OnlineBroadband connections, dependency on offline processes.

Framework: models & concepts

Business Model Canvas

Balanced Scorecard

PDCA

Findings

Scorecard

INDICATOR IMPORTANCE

Number of suppliers Not important

Amount of re-investments Not important

Growth ratio Tentative + comment

Stock value Tentative + comment

Width of product range Not important + comment

Estimated market value Not important + comment

Average value of sale Very important

Number of regions Important + comment

Segmentation Important

Costs Tentative + comment

Turnover and gross profit Very important

Know market and demand before

Do not buy before selling

Buy at the right price

Ensure quality

Sales & Marketing

Conclusion

Recommended indicators

INDICATOR RECOMMENDATION

Stock value Keep low

Growth ratio Keep high

Average sales value Keep high

Marketing costs Adjust to sales

Value proposition Make sure offer has benefits

Discussion & answers

Thank youskonovalov@gmail.com

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