essentials of starting online business in russia (mt presentation)
TRANSCRIPT
Essentials of starting online business in RussiaMaster Thesis, Sergey Konovalov
Trends & background
Small business & entrepreneurship
Demand for knowledge
Simplified regulations
Growth of “digital” markets
Improvement of infrastructure
Result:Growth of online commerceentrepreneurship
Other researches
Framework
Findings
Delimitations
General level only
North-West Region
1500 kilometers
Business-to-Customer
Internet = main channel
Research questions
Too many questions
Question× Weight
× Expert Mark --------------------Question Rank
What are core elementsof successful small business in online retail?
What are requirements for infrastructure?
What are risk zonesand tools to control?
Analysis of former researches
EntrepreneurshipSeveral competing theories, importance of personality, connection with innovations.
RussiaGrowing GDP, one of the biggest audience in Europe, networking.
OnlineBroadband connections, dependency on offline processes.
Framework: models & concepts
Business Model Canvas
Balanced Scorecard
PDCA
Findings
Scorecard
INDICATOR IMPORTANCE
Number of suppliers Not important
Amount of re-investments Not important
Growth ratio Tentative + comment
Stock value Tentative + comment
Width of product range Not important + comment
Estimated market value Not important + comment
Average value of sale Very important
Number of regions Important + comment
Segmentation Important
Costs Tentative + comment
Turnover and gross profit Very important
Know market and demand before
Do not buy before selling
Buy at the right price
Ensure quality
Sales & Marketing
Conclusion
Recommended indicators
INDICATOR RECOMMENDATION
Stock value Keep low
Growth ratio Keep high
Average sales value Keep high
Marketing costs Adjust to sales
Value proposition Make sure offer has benefits
Discussion & answers
