essential intranet strategy: 10 key elements to intranet success

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Welcome to

Essential Intranet Strategy: 10 Key Elements to Intranet Success

Steven OsborneIntranet Strategist

@Steven_Osborne

Matt McCourtyEnterprise Sales Director

@mmccourty

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How to ask questions...

Essential Intranet Strategy

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A successful intranet needs to be able to demonstrate how it has helped the organisation towards achieving its goals.

“To increase employee engagement score to 80% in the 2013 survey”

“To increase revenue by 12% in 2013/2014”

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Intranet objectives should be aligned to those of the organisation, and be set in such a way that can assist the evaluation of the intranet.

Is this you?

• To be the sole channel of corporate communications• To improve collaboration• To reduce the ‘siloing’ of information

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• By 30 June 2013 60% of all users will have completed their profile by adding a role summary, profile pic and completing their skills.

• By implementing an “IT FAQ” section on the intranet we will reduce internal queries to our IT team by 50% by end of the year.

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Getting the right people involved and ensuring that they understand their responsibility and the expectations of them.

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• Which roles do you need?• Who is in each role?• Are you getting the right people?• Have you got job descriptions for

these?

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"Knowledge management is a discipline that promotes an integrated approach to identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets.

These assets may include databases, documents, policies, procedures, and previously un-captured expertise and experience in individual workers.”

(Bryant Duhon) 1998

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“The art and science of organising and labelling websites, intranets, online communities and software to support usability.”

Information Architecture Institute

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From Morville & Rosen - Information Architecture for the World Wide Web

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Brand is the look and feel of the intranet. It is important as it can affect a user’s perception of the intranet. A good intranet design will result in increased user confidence and should encourage the collaborative use of your intranet.

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Selecting the right tool or feature and using it in an appropriate and effective manner can deliver clear business benefits and help an intranet achieve its objectives.

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Engagement is a combination of the awareness that users have of the intranet, their use of it, and their feelings about it.

How engaged a user is could be measured by their frequency of use as well as by evaluating their assessing actions and interactions within it.

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Having a snapshot of how your intranet is performing, and being able to drill down in detail if required, as well as being aware of how the intranet is performing in comparison with others is a powerful tool in managing and driving forward your intranet.

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Governance is about steering your intranet in the right direction and having a process for making the decisions that affect the intranet.

It is a framework for success

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Takeaways

• One

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• Six

www.intranetconference.com

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Five Key Things to Take Away

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1.Set SMART objectives which are derived from business objectives

2.Build a team and ensure each person understand their role and responsibilities

3.Involve users in the creation and validation of the intranet structure

4.Consider the ‘long wow’ approach – create an internal roadmap for launch and beyond

5.Measure intranet usage and performance to demonstrate meeting objectives of highlight areas for focus

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