esra erdoğan gökalp taşkesen
Post on 16-Feb-2016
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Esra Erdoğan Gökalp Taşkesen. INSIGHT. “Music helps me express a unique feeling. ...classical music is an auditorium music with no emotions”. BARRIER. Doesn’t know what classical music is. Thinks that classical music has no emotions. CREATIVE CHALLENGE. - PowerPoint PPT Presentation
TRANSCRIPT
Esra ErdoğanGökalp Taşkesen
INSIGHT
“Music helps me express a unique
feeling...
...classical music is an auditorium music with
no emotions”
BARRIER
Doesn’t know what classical
music is
Thinks that classical
music has no emotions
CREATIVE CHALLENGE
Take classical music out of the auditorium and bring it inside his
earpiece
BENEFIT
So many emotions in ONE song
yet so unique to one’s life
REASON TO BELIEVE
Development Dynamic Range
4090
STRATEGY
Use classical music to DEFINE and OWN EMOTIONS in an individual’s
life, like no other music type can do.
STRATEGYCREATE
AWARENESS
DEFINE!
SURPRISE!
PERSONALIZE
TELL THE STORY!
SHARABLE
TODAY
TOMORROW
THANK YOU!
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