eskimi case studies 2015

CASE STUDIES2014

FEATURED CASE STUDIES

CASE STUDY #1 1’000’000 COKE BIRTHDAY GREETINGS ON ESKIMI

ON

As an added value, users shared personal Coke birthday cards heavily and generated additional viral impressions of

16’000’000on user profiles, main page and feed pages. Viral impressions will continue to spread even after the campaign with a predicted 20’000’000 impressions during the remaining year.

TREASURE HUNT

TECNO MOBILE TREASURE HUNT CAMPAIGN

11’000’000 impressions of the TECNO treasures

500’000+ people played the game

1’750’000+ Eskimi coins given as prizes

84’000+ people won Eskimi coins

~12 minutes spent per game per day

years of collective user engagement

time for a single campaign!

11+

PERFORMANCE UNCOVERED

Multiple mobile money companies launched customer acquisition, education and retention campaigns on Eskimi. Last campaign delivered

MOBILE MONEY CUSTOMER ACQUISITION

90’000registered customers to a large mobile money company, over a period of 90 days

400’000targeted retention notifications delivered

to activate and retain the users

FANCLUBS

USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK

No Yes

FANCLUB IS SOCIAL

76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family

of ESKIMI users do not reccommend any fanclubs to their friends

131,348 fans

36,730 fans

98,912 fans

Average single post reached 15-20% of the audience, up to 40% with multiple posts

... which is up to 8 times better reach than on same pages on Facebook

... and the posts got up to 5 times more engagement on Eskimi

MORE THAN 2 MILLION FAN SPONSORSHIP OPPORTUNITY

ENGAGEMENT FOR A CAUSE

ESKIMI users were invited to sign a petition for a one.org campaign to fight poverty with growing agriculture in Africa.

ENGAGE FOR CHANGE

146’000of ESKIMI signed one.org petition inside Eskimi and left their contacts for future engagement over a period of just 3 months

LET’S GET THE MUSIC STAR’TED

STAR BEER sponsored Eskimi music category for the period of 6 months. All music was delivered to users free of charge and created massive positive brand exposure.

MUSIC SPONSORSHIP

300’000’000branded impressions were delivered when downloading, searching or sharing music inside Eskimi

THANK YOUWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.

Doubi KoroyeCountry manager, Nigeria doubi@eskimi.com+234 809 8800809 (NG) pmdoubi

Vitalija GarifulinaSenior business dev executive vitalija@eskimi.com+234 803 8857023 (NG) +370 674 05672 (LT)kasule4ka