eskills 5.4 social media in the workplace

eSkills5.4SocialMediaintheWorkplace

HelloandwelcomebacktothiseLearningcourseondevelopingdigitalskillsintheclassroom.Thisismodule5whichisallabouthowtousesocialmediaandwithinthissectionofmodule5,wearegoingtobehavingaspecificlookatsocialmediaintheworkplace.Thereareacoupleofinterestingandimportantthingstobementionedhere.ThefirstthingisIbelievethatforcertaintypesofjobs,usingsocialmediaappropriatelyisincrediblyimportant.Forexample,ifyouwanttobeanartistoragraphicdesigneroranarchitectoragamedesignerorawriter,ifyoudon’thaveadigitalportfoliousingsocialmedia,Ithinkitisveryunlikelythatyouwillgetthatjob.IncreasinglywealsoknowthatpeoplearerecruitingviasiteslikeLinkedIn.Wetalkedalittlebitaboutthatinoneofthepreviousmodules.Whenwetalkingaboutsocialmediaintheworkplace,gettingthatjobintheworkplaceisalsolinkedtothegooduseofsocialmedia.Itisalsoimportantthatweusesocialmediaresponsiblytherefore.Wewillcomebackalittlebittothisinthenextvideo,butincreasinglywereallyneedtoworkwithyoungpeopleinourschoolstomakesurethattheyunderstandthatanythingtheyputonlineislikelytobeabletobeseenbylotsofotherpeople,andthiscouldbepeoplethatmightgivethemajoblateroninlife.Whatelse?Also,whenwetalkaboutsocialmediaandresponsibleuse,andsocialmediaintheworkplace,weneedtohavealittlethinkaboutwhethersocialmediawillbeproductiveifitisbeingusedinternally,orwhetheractuallyitwillbeadistractionandthereforehaveanimpactonproductivity.Iamquitesurethattheanswertothisisnotbanningalltypesofsocialmedia,itisjustmakingsurethatemployeeshaveaclearunderstandwhenandwheresocialmediamaybeused.Ofcoursewhenwethinkaboutresponsibleuseintheworkplace,andthenwethinkaboutresponsibleuseinschools,theinterestingquestionis:isblockingsocialmediaactuallyresponsible?HowonEarthasteachersandeducatorscanweteachchildrenandyoungpeopletousesocialmediaresponsiblyifitisblockedwithintheschoolsthatweworkin?Theonlythingthatwecanactuallydoisdescribeit,whichhasn’tgotanyoftheactualdetailthatweneed.Istronglybelievethatweshouldbeencouragingsocialmediainschools,andasteachersweshouldbemodellinggoodandresponsiblebehaviour.Let’shavealooknowatacoupleofbusinessthatareusingsocialmediareallywell.WearegoingtostartwithStarbucks.StarbucksIthinkwasoneoftheearlyadoptersofsocialmediaandhasalsodonesomeinterestingthingswithsocialmediaovertime.Forexample,Starbuckshasgotareallygoodwebsite.Interestingly,itisbuiltinWordpress,anopensourcepieceofsoftwarefordevelopingwebsites,andtheStarbuckswebsitelinkstoawholehostofothersocialmediachannels.Forexample,Starbuckshasgotasocialmediapagewhereyoucansignupandyoucanalsogetasaresultofsigningupaccesstoanumberofproductsanddeals.IthasgotaTwitteraccountwhichalsolinkstoitsFacebookaccountaswell,soyoucanchoosetofollowStarbucksinlotsofdifferentways.IthasalsogotaYouTubechannel.Again,alotoftheseservicesareactuallylinkedwithinthewebsiteitself.OneinterestingthingthatithasalsogotisthatishasgotthiswebsitewhichiscalledMyStarbucksIdea,andtheideabehindthisisthatStarbuckscustomerscansuggestwaystoimprovethebusiness.Whatisgreataboutthis?ActuallysomeoftheinterestingdevelopmentsinStarbucksinthelastfewyearshavecomefromthiswebsite.ForexamplethedevelopmentofaStarbuckscardwhichwastheideathatacustomerinSeattlesubmittedtotheMyStarbucksIdeawebsite.Sogettingtoagreatexampleofhowyoucanusesocialmediatocapturethepowerofthecrowdstoimproveyourownproductsandservices.Let’smoveawayfromcommercenowandhaveaquicklookatsocialmediaingovernment.IthinkandIwillprobablybealittlebitbiasedhere,buttheScottishgovernmenthasstartedtoactuallyusesocialmediaquitewell.Forexample,wehavegottheEngageforEducationblog,whereanumberofMinisters,inparticulartheMinisterofEducation,canputupablogpostaboutsortsofthingstheyareinterestedinandsortsofthingstheyareworkingin.Youwillnoticefromthisscreenshothereaswellthatothersocialmedia

channelsarelinkedtotheblog.Forexample,youcanclearlyseetheTwitterfeedthereontherighthandsideofthescreen.Aswellassubmittingtotheblog,theyhavealsoagainadoptedthisideafromStarbuckswherepeoplecanactuallysubmittheirownideasaswelltohelpimprovetheScottisheducation.Again,areallypowerfulthingaslongasthingsareactedon.AsIhavementionedalready,wehavegotablogwherepeoplecansharesomeideas.ItisnotjustMinisterswhoshareideasthere,itisalsootherpeoplethatareinvolvedintheScottisheducation.ThisisanexampleofapostfromtheInternationalScienceFestival.Onceagain,youcanclearlyseeontherighthandsidehowpeopleleavecommentsinordertogetfeedback.Linkedinthiskindofsocialmediaeco-system,isthisEngageforEducationTwitteraccountaswell.Again,alllinkedtogetherandusinghashtagsareveryimportantthings.TheScottishgovernmenthasalsogotaYouTubechannel,whereitshareskeypiecesoftheirpolicy,butalsosomeothergreatstuffthatisgoingoninschools.ItisimportantwithinanyworkplaceIthink,oranymodernworkplaceIthink,thatwehavesomesortofsocialmediapolicy.TheproblemisalotlikeICTpoliciesinthepastthatthesebecamereallybigdocumentsthatnobodyreadorfollowed,somyadvicejustalikeasocialmediapolicyinschoolisthatsocialmediapoliciesintheworkplaceshouldbereallysimple.Itshouldreallyjustbealittlebitaround,actuallymakingsurethatemployeesunderstandhowtheyusesocialmediaresponsibly.Perhapsweshouldbethinkingaround3importantthingsor3importantquestions.Iswhatyouaresharinggoingtoaddvaluetothecompany?Iswhatyouaresharingaccurateanduptodateinformation?Andiswhatyouaresharingeitherabreachofcopyrightorisitconfidential?Quitesimply,ifyoucansticktothese3things,alongwithanelementofpositivity,thenactuallythatistheonly3thingsthatyoureallyneedandanysocialmediapolicy.Makingsureitisaddingvalue,makesuretheinformationisaccurate,andmakesurethatyouarenotbreachinganyconfidentialityoranylawsaroundthethingsthatyouaresharing.Verysimplesocialmediapolicy,butatthesametimeonethatiseasyforlotsofotherpeopletofollowaswell.BeforeIsortoffinishupwiththisvideo,IwantedjusttoemphasizehowimportantsocialmediaisacrossEuropeintermsoftheamountofjobsthatareavailableinsocialmedia.Ifyouhadhavedoneajobsearch5yearsagoonEuropeanjobforums,Icanguaranteethattherewouldn’thavebeenmanysocialmediajobsavailable.Butnow,justbydoingthisjobsearchontotaljobs.com,whichisaUKjobsite,Ihaveactuallyfoundthatithasrevealedover3,000socialmediajobsorjobsthathavegotsocialmediawithinthejobdescription.ThatisareallyinterestingthingbecauseitisanewwayofthinkingaboutthingsanditiscreatingawholenewsetofjobsfortheEuropeanmarket,andthereforewithawholenewskillssetinordertogowithit.Itisveryimportantofcoursetorememberthatwiththeriseofsocialmediajobs,italsomeansthatotherjobsmightstarttogodown.Wehaveseenexamplesofthisinrecentyearsaroundtraditionaladvertisingjobsbecausemorepeopleareusingwebadvertisingmoreeverthanbeforethanperhapsadvertisinginnewspapersormagazines.Wehavealsoseenadeclineinjournalismbecausemorepeoplearereadingonlinenewspapersorlookingatsocialfeedsaswell.Whenwethinkaboutteachingemployabilityskillstoyoungpeople,maybeweshouldstartthinkingaboutwhatprioritiesweputonthedifferentskills.Socialmediaskillsareincrediblyimportant,teachingyoungpeopleabouttraditionaladvertisingIthinkislessimportantin2015.Soinfinalsummary,wedon’thaveachoiceonwhetherwedosocialmedia,thequestionishowwelldoit.Whetherwearetalkingaboutsocialmediainschoolsorwhetherwearetalkingaboutsocialmediaintheworkplace,theimportantthingisthatweworkwithchildren,youngpeople,enterpriseandbusiness,tomakesuretheyunderstanditandthereforemakesurethatwedoitwell.Thatistheendofthatlittlevideoonusingsocialmediaintheworkplace.Lookforwardtoseeingyouinthefinalvideoofthisserieswhichisaroundsafeandresponsibleuseofsocialmedia.Seeyouthen.