era social media brochure

How Social Media can help your business

ERA_SocialMedia_Brochure_noLinks.indd 1 17/04/12 19:59

ERA_SocialMedia_Brochure_noLinks.indd 2 17/04/12 19:59

ERA_SocialMedia_Brochure_noLinks.indd 3 17/04/12 19:59

ERA_SocialMedia_Brochure_noLinks.indd 4 17/04/12 19:59

How Social Media can help your business

ERA_SocialMedia_Brochure_noLinks.indd 5 17/04/12 19:59

YEARS TO REACH50 MILLION USERS

RADIO38 YEARS

TV13 YEARS

INTERNET4 YEARS

iPOD3 YEARS

ERA_SocialMedia_Brochure_noLinks.indd 6 17/04/12 19:59

ADDED OVER

200 MILL

ION

USERS IN

LESS THAN

ONE YEAR

ERA_SocialMedia_Brochure_noLinks.indd 7 17/04/12 19:59

ERA_SocialMedia_Brochure_noLinks.indd 8 17/04/12 19:59

IF FACEBOOKWERE A COUNTRYIT WOULD BETHE WORLD’S3rd LARGEST

ERA_SocialMedia_Brochure_noLinks.indd 9 17/04/12 19:59

80% OF COMPANIESUSE SOCIAL MEDIA FOR RECRUITMENT

ERA_SocialMedia_Brochure_noLinks.indd 10 17/04/12 19:59

OF THESE COMPANIES ARE USING

95%

ERA_SocialMedia_Brochure_noLinks.indd 11 17/04/12 19:59

IS THE 2nd LARGEST SEARCH ENGINE IN THE WORLD

ERA_SocialMedia_Brochure_noLinks.indd 12 17/04/12 19:59

While you browse this booklet100+ hours of video will be uploaded to YouTube

ERA_SocialMedia_Brochure_noLinks.indd 13 17/04/12 19:59

50%OF THE MOBILE INTERNET TRAFFIC IN THE UK IS FOR

ERA_SocialMedia_Brochure_noLinks.indd 14 17/04/12 19:59

Imaginewhat this meansforbad customer service

35% of bloggers post opinions about products and brands

78% of consumers trustpeer-to-peer recommendations

ERA_SocialMedia_Brochure_noLinks.indd 15 17/04/12 19:59

We don’t have a choice onwhether we DO social media,the question ishow WELL we do it

(Erik QualmanFounder of Socialnomics)

ERA_SocialMedia_Brochure_noLinks.indd 16 17/04/12 19:59

However they are becoming very important in B2B too.

Through social media a company can:

• find people interested in their services or products• build relationships with them• increase trust

SOCIAL MEDIAIS FUNDAMENTAL IN B2C MARKETS

ERA_SocialMedia_Brochure_noLinks.indd 17 17/04/12 19:59

SOCIAL MEDIAIS ABOUT PEOPLE

RENTAL IS A SERVICE

AND

ERA_SocialMedia_Brochure_noLinks.indd 18 17/04/12 19:59

is based on relationships and conversations, so social mediais extremely interestingin this industry

ERA_SocialMedia_Brochure_noLinks.indd 19 17/04/12 19:59

ARE INTERESTING IN THE

VERY

ERA_SocialMedia_Brochure_noLinks.indd 20 17/04/12 19:59

WHAT ARETHE TOOLS

ERA_SocialMedia_Brochure_noLinks.indd 21 17/04/12 19:59

a platform for sharing information and experiences with friends and customers

advantages:

• Very large network• Very large network of 845 million users (December 2011)

ERA_SocialMedia_Brochure_noLinks.indd 22 17/04/12 19:59

Through FACEBOOK a company can:

• involve their clients in marketing• converse with their stakeholders• promote events

FACEBOOK IS FUNDAMENTAL AS AN INFORMAL SOCIAL CRM

Important issue to consider:

• Need to find balance between control of the page (to prevent negative comments) and openness intriseque to social media

ERA_SocialMedia_Brochure_noLinks.indd 23 17/04/12 19:59

a video-sharing websitewith a wide variety ofuser-generatedvideo content

advantages:

• Very large network• Very large network with over 790 million unique visitors and 100 billion viewed pages per month (June 2011)

ERA_SocialMedia_Brochure_noLinks.indd 24 17/04/12 19:59

Through YOUTUBE a company can:

• provide instructions on how to use machines and equipment through tutorial videos• promote their company with unusual viral video• use video to launch new products

YOUTUBE IS NOT ONLY FOR VIDEO-ADV

ERA_SocialMedia_Brochure_noLinks.indd 25 17/04/12 19:59

enables its users to send and read text-based posts of up to 140 characters

advantages:

• Very large network• Very large network with 89 million active users (March 2011)

ERA_SocialMedia_Brochure_noLinks.indd 26 17/04/12 19:59

Through TWITTER a company can:

• provide information immediately, mainly through mobile devices• be updated on rental industry matters

TWITTER IS A GREAT CHANNEL FOR YOUR OFFICIAL INFO

Important issue to consider:

• Need to tweet regularly• To have regular interesting information to communicate

ERA_SocialMedia_Brochure_noLinks.indd 27 17/04/12 19:59

a business-related social networking site mainly used for professional purposes

advantages:

• Very large network of 147 million users

ERA_SocialMedia_Brochure_noLinks.indd 28 17/04/12 19:59

Through LINKEDIN a company can:

• create business groups• collect information to manage recruitment successfully• carry out high level communication campaigns, with a carefully defined target

LINKEDIN FOR BUILDING AND STRENGTHENING RELATIONSHIPS

Connect with rental professionals on LinedIn via the ERA’s group:Construction Equipment Rental – Europe

ERA_SocialMedia_Brochure_noLinks.indd 29 17/04/12 19:59

PINTEREST for sharing interests

VIADEO and XING for professionals

VIMEO for professional videos

ISSUU for sharing browseable documents

SLIDESHARE for sharing presentations

USTREAM for live streaming

GOOGLE+ nobody knows :)

OTHER SOCIAL NETWORKS

ERA_SocialMedia_Brochure_noLinks.indd 30 17/04/12 19:59

GENERAL COMMENTBefore entereing social mediaone has to carefully:

• Assess the audiences to be addressed• Assess what types of information and what the likely frequence of the information will be• How to reach out to grow the network (followers on twitter, friendson facebook) – develop a strategy to grow the network• Dedicate resources / appoint a person responsible for keeping the company’s presence on social media active• Develop policies / consider how to respond to negative comments• Seek to involve employees and where possible customers in social media via games, quizzes to support a positive / customer friendly profile on social media

ERA_SocialMedia_Brochure_noLinks.indd 31 17/04/12 19:59

Social mediais important because ofthe general culture it is generating

Social mediais open to your customers, you can listen to them, do one-to-one marketing, from a mass market to a mass of markets

ERA_SocialMedia_Brochure_noLinks.indd 32 17/04/12 19:59

Over 50%of the world population is under 30 years old

96% of millenials have joined a social network

ERA_SocialMedia_Brochure_noLinks.indd 33 17/04/12 19:59

Are you ready for thissocial media revolution?

ERA_SocialMedia_Brochure_noLinks.indd 34 17/04/12 19:59

ERA_SocialMedia_Brochure_noLinks.indd 35 17/04/12 19:59

How Social Media can help your business

ERA_SocialMedia_Brochure_noLinks.indd 36 17/04/12 19:59