How Social Media can help your business

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How Social Media can help your business

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YEARS TO REACH50 MILLION USERS

RADIO38 YEARS

TV13 YEARS

INTERNET4 YEARS

iPOD3 YEARS

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ADDED OVER

200 MILL

ION

USERS IN

LESS THAN

ONE YEAR

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IF FACEBOOKWERE A COUNTRYIT WOULD BETHE WORLD’S3rd LARGEST

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80% OF COMPANIESUSE SOCIAL MEDIA FOR RECRUITMENT

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OF THESE COMPANIES ARE USING

95%

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IS THE 2nd LARGEST SEARCH ENGINE IN THE WORLD

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While you browse this booklet100+ hours of video will be uploaded to YouTube

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50%OF THE MOBILE INTERNET TRAFFIC IN THE UK IS FOR

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Imaginewhat this meansforbad customer service

35% of bloggers post opinions about products and brands

78% of consumers trustpeer-to-peer recommendations

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We don’t have a choice onwhether we DO social media,the question ishow WELL we do it

(Erik QualmanFounder of Socialnomics)

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However they are becoming very important in B2B too.

Through social media a company can:

• find people interested in their services or products• build relationships with them• increase trust

SOCIAL MEDIAIS FUNDAMENTAL IN B2C MARKETS

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SOCIAL MEDIAIS ABOUT PEOPLE

RENTAL IS A SERVICE

AND

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is based on relationships and conversations, so social mediais extremely interestingin this industry

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ARE INTERESTING IN THE

VERY

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WHAT ARETHE TOOLS

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a platform for sharing information and experiences with friends and customers

advantages:

• Very large network• Very large network of 845 million users (December 2011)

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Through FACEBOOK a company can:

• involve their clients in marketing• converse with their stakeholders• promote events

FACEBOOK IS FUNDAMENTAL AS AN INFORMAL SOCIAL CRM

Important issue to consider:

• Need to find balance between control of the page (to prevent negative comments) and openness intriseque to social media

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a video-sharing websitewith a wide variety ofuser-generatedvideo content

advantages:

• Very large network• Very large network with over 790 million unique visitors and 100 billion viewed pages per month (June 2011)

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Through YOUTUBE a company can:

• provide instructions on how to use machines and equipment through tutorial videos• promote their company with unusual viral video• use video to launch new products

YOUTUBE IS NOT ONLY FOR VIDEO-ADV

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enables its users to send and read text-based posts of up to 140 characters

advantages:

• Very large network• Very large network with 89 million active users (March 2011)

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Through TWITTER a company can:

• provide information immediately, mainly through mobile devices• be updated on rental industry matters

TWITTER IS A GREAT CHANNEL FOR YOUR OFFICIAL INFO

Important issue to consider:

• Need to tweet regularly• To have regular interesting information to communicate

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a business-related social networking site mainly used for professional purposes

advantages:

• Very large network of 147 million users

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Through LINKEDIN a company can:

• create business groups• collect information to manage recruitment successfully• carry out high level communication campaigns, with a carefully defined target

LINKEDIN FOR BUILDING AND STRENGTHENING RELATIONSHIPS

Connect with rental professionals on LinedIn via the ERA’s group:Construction Equipment Rental – Europe

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PINTEREST for sharing interests

VIADEO and XING for professionals

VIMEO for professional videos

ISSUU for sharing browseable documents

SLIDESHARE for sharing presentations

USTREAM for live streaming

GOOGLE+ nobody knows :)

OTHER SOCIAL NETWORKS

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GENERAL COMMENTBefore entereing social mediaone has to carefully:

• Assess the audiences to be addressed• Assess what types of information and what the likely frequence of the information will be• How to reach out to grow the network (followers on twitter, friendson facebook) – develop a strategy to grow the network• Dedicate resources / appoint a person responsible for keeping the company’s presence on social media active• Develop policies / consider how to respond to negative comments• Seek to involve employees and where possible customers in social media via games, quizzes to support a positive / customer friendly profile on social media

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Social mediais important because ofthe general culture it is generating

Social mediais open to your customers, you can listen to them, do one-to-one marketing, from a mass market to a mass of markets

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Over 50%of the world population is under 30 years old

96% of millenials have joined a social network

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Are you ready for thissocial media revolution?

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How Social Media can help your business

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