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Friday 25 March 2011
Our Mission
Proximity BBDO wants to become the preferred agency for companies
which already value the importance of future proof and result driven communication,
and make other companies aware of the importance of it.
Friday 25 March 2011
Friday 25 March 2011
AdNerds
The Radically Digital Division of Proximity BBDO
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Let’s talk advertising!…
Friday 25 March 2011
Friday 25 March 2011
The old consumer decision journey
many brands
fewer brands
final choice
BUY
Friday 25 March 2011
Advertising = pretty simple
Friday 25 March 2011
Paid Media
Friday 25 March 2011
STOPPING
POWER
Friday 25 March 2011
SPRAY AND PRAY
Friday 25 March 2011
Friday 25 March 2011
Today’s consumer decision journey
considerevealuate
enjoy
BONDadvocate
THE LOYALTY LOOP
BUY
Friday 25 March 2011
Advertising = not so simple anymore
Friday 25 March 2011
Owned Media! Factories
! Offices
! Retail Outlets
! Packages
! Website(s)
! …
Created Media! Programs
! Events
! Contests
! …
Earned Media! Blog
! Natural Google Ranking
! …
Paid Media! TV
! Radio
! Ads
! Posters
! Banners
! …
Friday 25 March 2011
Customers are looking for companies whose beliefs align with theirs
Friday 25 March 2011
Our job today:
! First, discover a brand’s idea, its beliefs
! Orchestrate the behavior of the brand so that every time it touches somebody, they are getting the kind of information that helps them LIKE, TRUST and RESPECT the brand
Friday 25 March 2011
Not so simple anymore but, hey, who doesn’t like a challenge!
Friday 25 March 2011
And things are getting even much more interesting…
Friday 25 March 2011
Yes, there are brands out there who don’t work with advertising agencies and simply earn all their media.
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
It’s not what you sell, it’s what you stand for.
Friday 25 March 2011
It’s about treating your customer like someone who means something to you.
Friday 25 March 2011
A good concept doesn’t necessarily mean nice copy and imagery
Friday 25 March 2011
Albion’s Oven, 2-4 Boundary Street, Shoreditch,London
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Relevance has become king
Friday 25 March 2011
Friday 25 March 2011
Craig W.✓Mayor of Berkeley Station✓Loves to travel,has the jetsetter badge,
as well as the gym rat badge
Craig W.✓Mayor of Berkeley Station✓Loves to travel,has the jetsetter badge,
as well as the gym rat badge
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
14% rode BART more because of their interaction
with 4sq
BART has simply given its customers a better experience.
43% had recommended a destination near BART
38% were having “more fun”
23% earned frequent rider badge
19% rode BART because of a 4sq recommendation
17% connected with friends
Friday 25 March 2011
And what kind of work does Proximity BBDO come up with?
Friday 25 March 2011
Earned Media: Cécémel Snowball Fight
Friday 25 March 2011
Wat zijn de resultaten?
437.992 visitors Unique visitors: 276.496
94.010 registraties
406.053 sneeuwbal-gevechten, 13.037.853 sneeuwballen gegooid
401.124 uitnodigingen
Friday 25 March 2011
Friday 25 March 2011
Real World Case: Free ING Lion Account
Friday 25 March 2011
Friday 25 March 2011
1. Strategy
Friday 25 March 2011
Friday 25 March 2011
2. Creative
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
3. Hotshop
Friday 25 March 2011
Friday 25 March 2011
3. Metrics
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
Friday 25 March 2011
farm2011.be
Friday 25 March 2011
THX!
Friday 25 March 2011
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