entrepreneurship study 2014
Post on 17-Oct-2014
636 Views
Preview:
DESCRIPTION
TRANSCRIPT
Entrepreneurship Study 2014
06.20.14!
What Millennials Really Think About Entrepreneurship!! ! ! !!
Who was Involved?
The YEC and Buzz Marketing Group’s Entrepreneurship Study 2014 is based on qualitative and quantitative research conducted with more than 600 buzzSpotters® throughout the United States during the months of January, February and March, 2014. This report is available for download at www.buzzmg.com/reports.!
Composed based on data from 1.1.2014 – 3.22.2014!
684 Participants!30,000 Panelists!
48% Female!52% Male!
Survey fielded online!
Ages 18-40!18-22 ! ! ! !19%!23-26 ! ! ! !23%!27-31 ! ! ! !26%!32-35 ! ! ! !16%!36-40 ! ! ! !16%!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Location
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
NY#16%#
CA#14%#
IL#9%#
TX#6%#FL#
4%#PA#5%#
GA#6%#
Rest#of#USA#40%#
Ethnicity
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
White#60%#
Black#16%#
Asian#American#
8%#
Hispanic#12%#
Mixed#4%#
Marital Status
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Single#25%#
DaPng#6%#
In#a#relaPonship#
29%#
Married#40%#
Education
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
High#school#diploma#27%#
Associates#Degree#16%#
Bachelors#Degree#43%#
Masters#Degree#12%#
Doctorate#2%#
Employment
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Unemployed# Working#partTPme#
Working#fullTPme#
SelfTemployed# A#student# A#fullTPme#home#maker#
2%#7%#
47%#
35%#
7%#
2%#
Household Income
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Less#than#$8,000#
$8,000#T#$33,000#
$33,000T#$82,000#
$82,000#T#$170,000#
$170,000#T##$370,000#
More#than#$370,000#
I#don't#want#to#specify#
11%#
17%#
39%#
18%#
2%#1%#
12%#
The following questions were asked to aspiring
entrepreneurs and aspiring small business
owners:!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Do you believe that entrepreneurship education is important given the new economy and job
market?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
94%#
6%#
Do you feel that colleges and higher education institutions are helping startups?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
73%#
27%#
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Have you ever been offered a class in entrepreneurship?!
Yes# No#
38%#
62%#
If you did have an entrepreneurship class, do you think that it was adequate enough to start
a new business post-school?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
38%#
62%#
Have you ever been offered a class in coding?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
23%#
77%#
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
If you have never been offered a class in coding, would you have liked to have been
offered a class?!
Yes# No#
79%#
21%#
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Have you ever worked as a freelancer in your chosen field?!
Yes# No#
46%#
54%#
If not, would you consider working as a freelancer in your chosen field?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
89%#
11%#
Are you interested in starting your own business?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
82%#
18%#
Do you think that unpaid internships are helpful ways to gain skills you can use to start a business?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
82%#
18%#
Do you believe a college degree is a prerequisite for starting a company or working at a startup?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
40%#
60%#
Would you like to work for an entrepreneur?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
88%#
12%#
Do you feel that an MBA is a worthwhile investment?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
68%#
32%#
Do you believe that you will be a business owner or self-employed at some point in your
career due to the new economy?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
81%#
19%#
Do you want to pursue entrepreneurship at some point in your lifetime?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Yes# No#
87%#
13%#
Do you think it is more difficult to become an entrepreneur if you are ____?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
a#woman# a#minority# not#college#educated#
from#a#lowTincome#
community#
young#(18T35)#
52%# 52%#59%#
78%#
46%#
% of participants who answered “yes”#
If you were unemployed which of the following would you be more likely to do?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Take#any#job# Keep#looking# Create#a#job# Go#back#to#school#
21%# 23%#
37%#
19%#
Would your parents prefer that you get a “real job” or start your own business?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
get#a#"real#job"# start#your#own#business#
61%#
39%#
What is the most important thing that a startup can offer you to consider working
there?!
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
Strong#office#culture# Health#Insurance# Job#training#and#conPnued#educaPon#
29%#22%#
49%#
Key Findings
What Millennials Really Think About Entrepreneurship!
Entrepreneurship Study 2014!
94% believe that entrepreneurship education is important given the new economy!
89% would consider working as a freelancer in their chosen field!
87% want to pursue entrepreneurship at some point in their lifetime!
78% believe it is more difficult to become an entrepreneur if you are from a low-income community!
62% do not believe their entrepreneurship class was adequate enough to start a business post-graduation!
Buzz Marketing Group !132 Kings Highway!
East Suite 202!Haddonfield, NJ 08033!
856.433.8579!Fax: 856.520.8581!
www.buzzmg.com!
Contact Us
top related