entrepreneurship study 2014 2.0
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Millennials Study 2014
04.30.14!
What Millennials Really Think About Entrepreneurship: !! ! ! !Current Small Business Owners!
Who was Involved?
Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 600 buzzSpotters® throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports.!
Composed based on data from 1.1.2014 – 3.22.2014!
684 Participants!30,000 Panelists!
48% Female!52% Male!
Survey fielded online!
Ages 18-40!18-22 ! ! ! !19%!23-26 ! ! ! !23%!27-31 ! ! ! !26%!32-35 ! ! ! !16%!36-40 ! ! ! !16%!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Location
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
NY#16%#
CA#14%#
IL#9%#
TX#6%#FL#
4%#PA#5%#
GA#6%#
Rest#of#USA#40%#
Ethnicity
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
White#60%#
Black#16%#
Asian#American#
8%#
Hispanic#12%#
Mixed#4%#
Marital Status
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Single#25%#
DaPng#6%#
In#a#relaPonship#
29%#
Married#40%#
Education
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
High#school#diploma#27%#
Associates#Degree#16%#
Bachelors#Degree#43%#
Masters#Degree#12%#
Doctorate#2%#
Employment
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Unemployed#3%#
Working#partTPme#
13%#
Working#fullTPme#53%#
SelfTemployed#
7%#
A#student#11%#
A#fullTPme#home#maker#
13%#
Household Income
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Less#than#$8,000#
$8,000#T#$33,000#
$33,000T#$82,000#
$82,000#T#$170,000#
$170,000#T##$370,000#
More#than#$370,000#
I#don't#want#to#specify#
11%#
17%#
39%#
18%#
2%#1%#
12%#
The following questions were asked to current
startup and small business owners:!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Did you start a business as a result of being unemployed?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
25%#
75%#
Is an MBA something you would be willing to invest in personally?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
57%#
43%#
Do you feel the government is helping Startups and small businesses?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
38%#
62%#
Do you use crowdfunding to support or fund other Startups?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
32%#
68%#
Do you use crowdfunding to raise money for your Startup?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
16%#
84%#
If you haven’t used it before, would you use crowdfunding in the future?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
86%#
14%#
How does your geographic location influence your ability to start your own business?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
It#helps# It#hurts# Indifferent#
61%#
13%#
26%#
How important is it for Startups and small businesses to offer their employees healthcare?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Very#Important# Somewhat#Important# Not#Important#
64%#
31%#
5%#
How important are resources like crowdfunding to raise money for entrepreneurs?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Very#Important# Somewhat#Important# Not#Important#
56%#
41%#
3%#
Key Findings
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
97% of entrepreneurs believe crowdfunding is important for Startups and small businesses!
95% of entrepreneurs believe it is important for Startups and small businesses to offer their employees healthcare!
57% of entrepreneurs said an MBA is something that they would be willing to invest in personally!
62% of entrepreneurs believe that the government is not helping Startups and small businesses!
25% of entrepreneurs started a business as a result of being unemployed!
Buzz Marketing Group !132 Kings Highway!
East Suite 202!Haddonfield, NJ 08033!
856.433.8579!Fax: 856.520.8581!
www.buzzmg.com!
Contact Us
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