enterprise social tools & the knowledge organization

Thomas Vander Wal - InfoCloud Solutions, Inc.19 November 2009

KM World - San Jose, USA

Enterprise Social Tools & the Knowledge Organization

The One Year Club

Workshop Orientation

Low use can have high value

Information workhas changed

Digital work became more social

Companies moving from hierarchy to more horizontal

Organizations are coming to the

realization that...

Office productivity tools are not efficient

for collaboration

Social Tools Augment

Face-to-Face

Consumer web offers improved direction

The volume of information has grown

Velocity of information has increased

Gaps in enterprise tools, CMS, & other

traditional work tools

Individuals are making a difference

Similar to e-mail in the 1990s

Young employees are not the core drivers

But, more often it is...

Ease of sharing & connecting with others

Easier knowledge capture

It is about social software

It is about social software

We have a lot of information

Many layers of information

We need tools for understanding

& structure for understanding

A Tale of Two Tunnels

Web 2.0 vs. Enterprise 2.0

Web 2.0 =Tunnel Through Mountain

Enterprise 2.0 =Tunnel Under Water

A Matter of Scale

Web focus is millions of users

Enterprise focus is %Enterprise focus is %

Translate numbers

Flickr had 14 million < 10% U.S. web users

Crossing the Chasm

Myth Breaking

1 - 9 - 90

Email is ~100%

BBC: ~115% wiki use in 7 years

Adoption Curves

Expected Growth Curve

Closer to Real Growth Curve

Plateaus are normal

The 4 rings of enterprise social tools

Tools

Enterprise Social Tool: Components for Success

Tools Interface /

Ease of Use

Enterprise Social Tool: Components for Success Capabilities

Tools Interface /

Ease of Use

Sociality

Capabilities

Intelligence &Business Needs

Enterprise Social Tool: Components for Success

Spheres of Sociality

Mob

Collective

Selective

Personal

Tools Interface /

Ease of Use

Encouraging Use

Sociality

Capabilities

Expand Use &

Increase ROI

Social Comfort

Intelligence &Business Needs

Enterprise Social Tool: Components for Success

Elements of Social Software

Identity Object

Presence

Collaboration

Actions

Groups

Sharing

ReputationRelationships

Conversation

BuildOrder

Identity Object

Presence

Actions

Sharing

Reputation

Relationship

Conversation

Groups

Collaboration

BuildOrder

Identity Object

Presence

Actions

Sharing

Reputation

Relationship

Conversation

Groups

Collaboration

TraditionalGroupware

“I don’t want to be the company idiot”

Social Comfort

• Social Comfort with others

• Social Comfort with tools

• Social Comfort with subject matter

Social Reticence of a Click

Comfortable Walled Gardens with

Permeable Walls

InfoCloud Solutions, Inc. - 2009

Selective to Collective

Collective

Selective

Granular Social Network

Project Labeling Packaging Logistics Food

Self

Connections

InfoCloud Solutions, Inc. - 2008

Differing Perspectives

Faces of Perception

Personal

Collective

Community

Collaborative

Newbie

Service Owner

External Developer

Shadow Effect

Rough Reputation Systems

Improving Reputation Systems

Context

InfoCloud Solutions, Inc. - 2007

The “F” Word

Serendipity

InfoCloud Solutions, Inc. - 2009

The “F” Word

InfoCloud Solutions, Inc. - 2009

Folksonomy

InfoCloud Solutions, Inc. - 2009

Object Identity

Metadata

Interest

VocabularyDefinition

Folksonomy Triad

InfoCloud Solutions, Inc. - 2007

The “F” Word

InfoCloud Solutions, Inc. - 2009

Object Identity

Metadata

Definition

Vocabulary

Terminology

Interest

Culture

Community

Dual Folksonomy Triad

InfoCloud Solutions, Inc. - 2009

Taxonomy Folksonomy

Business Customer

Product

Taxonomy vs. Folksonomy

InfoCloud Solutions, Inc. - 2009

Taxonomy Folksonomy

Taxonomy & Folksonomy

InfoCloud Solutions, Inc. - 2009

70% of Folksonomy tag terms not in Taxonomy

J. Trant regarding Steve.museum

InfoCloud Solutions, Inc. - 2009

Compensating

Taxonomy Folksonomy+ Structure - Messy+ Efficiency - Difficult Findability+ Solid foundation - Slow to emerge- Resource intensive + Relatively inexpensive

- Not emergent + Emergent by nature- Difficult to validate + Continual validation

Collective

IBM ETS– Enterprise

Tagging Service

IBM ETS

$700 to build & deploy

Add tagging to any page

Relevance to each tag

IBM ETS955 hours saved each

week in search

$4.6 Million saved 1st year

Ease of reuse saved $2.4 Million

Thank You!

Questions

InfoCloud Solutions, Inc. - 2008

URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comAIM: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud