enterprise social tools & the knowledge organization
DESCRIPTION
This presentation was delivered as a keynote to three joint conferences - KM World, Enterprise Search, and Taxonomy Bootcamp - November 2009 in San Jose. The focus is lessons learned from those who have been running social tools inside the enterprise for a year or more - the "One Year Club". This focuses not only the lessons learned but how to increase adoption by putting focus not on early adopters but all employees and their needs and pain points.TRANSCRIPT
Thomas Vander Wal - InfoCloud Solutions, Inc.19 November 2009
KM World - San Jose, USA
Enterprise Social Tools & the Knowledge Organization
The One Year Club
Workshop Orientation
Low use can have high value
Information workhas changed
Digital work became more social
Companies moving from hierarchy to more horizontal
Organizations are coming to the
realization that...
Office productivity tools are not efficient
for collaboration
Social Tools Augment
Face-to-Face
Consumer web offers improved direction
The volume of information has grown
Velocity of information has increased
Gaps in enterprise tools, CMS, & other
traditional work tools
Individuals are making a difference
Similar to e-mail in the 1990s
Young employees are not the core drivers
But, more often it is...
Ease of sharing & connecting with others
Easier knowledge capture
It is about social software
It is about social software
We have a lot of information
Many layers of information
We need tools for understanding
& structure for understanding
A Tale of Two Tunnels
Web 2.0 vs. Enterprise 2.0
Web 2.0 =Tunnel Through Mountain
Enterprise 2.0 =Tunnel Under Water
A Matter of Scale
Web focus is millions of users
Enterprise focus is %Enterprise focus is %
Translate numbers
Flickr had 14 million < 10% U.S. web users
Crossing the Chasm
Myth Breaking
1 - 9 - 90
Email is ~100%
BBC: ~115% wiki use in 7 years
Adoption Curves
Expected Growth Curve
Closer to Real Growth Curve
Plateaus are normal
The 4 rings of enterprise social tools
Tools
Enterprise Social Tool: Components for Success
Tools Interface /
Ease of Use
Enterprise Social Tool: Components for Success Capabilities
Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
Spheres of Sociality
Mob
Collective
Selective
Personal
Tools Interface /
Ease of Use
Encouraging Use
Sociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
Elements of Social Software
Identity Object
Presence
Collaboration
Actions
Groups
Sharing
ReputationRelationships
Conversation
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
TraditionalGroupware
“I don’t want to be the company idiot”
Social Comfort
• Social Comfort with others
• Social Comfort with tools
• Social Comfort with subject matter
Social Reticence of a Click
Comfortable Walled Gardens with
Permeable Walls
InfoCloud Solutions, Inc. - 2009
Selective to Collective
Collective
Selective
Granular Social Network
Project Labeling Packaging Logistics Food
Self
Connections
InfoCloud Solutions, Inc. - 2008
Differing Perspectives
Faces of Perception
Personal
Collective
Community
Collaborative
Newbie
Service Owner
External Developer
Shadow Effect
Rough Reputation Systems
Improving Reputation Systems
Context
InfoCloud Solutions, Inc. - 2007
The “F” Word
Serendipity
InfoCloud Solutions, Inc. - 2009
The “F” Word
InfoCloud Solutions, Inc. - 2009
Folksonomy
InfoCloud Solutions, Inc. - 2009
Object Identity
Metadata
Interest
VocabularyDefinition
Folksonomy Triad
InfoCloud Solutions, Inc. - 2007
The “F” Word
InfoCloud Solutions, Inc. - 2009
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
InfoCloud Solutions, Inc. - 2009
Taxonomy Folksonomy
Business Customer
Product
Taxonomy vs. Folksonomy
InfoCloud Solutions, Inc. - 2009
Taxonomy Folksonomy
Taxonomy & Folksonomy
InfoCloud Solutions, Inc. - 2009
70% of Folksonomy tag terms not in Taxonomy
J. Trant regarding Steve.museum
InfoCloud Solutions, Inc. - 2009
Compensating
Taxonomy Folksonomy+ Structure - Messy+ Efficiency - Difficult Findability+ Solid foundation - Slow to emerge- Resource intensive + Relatively inexpensive
- Not emergent + Emergent by nature- Difficult to validate + Continual validation
Collective
IBM ETS– Enterprise
Tagging Service
IBM ETS
$700 to build & deploy
Add tagging to any page
Relevance to each tag
IBM ETS955 hours saved each
week in search
$4.6 Million saved 1st year
Ease of reuse saved $2.4 Million
Thank You!
Questions
InfoCloud Solutions, Inc. - 2008
URL: http://infocloudsolutions.comE-mail: [email protected]: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud