enterprise 2.0 black belt workshop: positioning social collaboration tools in the enterprise

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Positioning Social Collaboration Tools in Enterprise

..Not Just another Tool !

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Global Collaboration ArchitectSchneider Electric

Richard.Rashty@Schneider-Electric.comTwitter: @RichardRashty

Social Media ConsultantEli Lilly and Company

Twitter: @TheBrycesWriteBlog: http://thebryceswrite.wordpress.com

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In the Beginning…

Knowledge Workers use theiremail clients as their core

collaborative tool..

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..we added more Tools…

Then Portals began to showup as Intranets\Extranets...

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..even more Tools….

Then Instant Messagingcame into the Enterprise…

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and still more Tools…

Now we have MobileDevices…

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Now we have all these EnterpriseApplications…

Source: www.praxa.com.au

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Of Course they are all Great Tools…

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Users are Confused…

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They just want to know..

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We have a choice…

Vitamins or Aspirins?

Address the headache !

Source: Louis Richardson, IBM

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Where do I start?

Interview other parts ofthe Organization to

understand theirBusiness Processes…

You have to understand whattools they use today, and HOW

they use those tools every day inorder to plot your E2 Roadmap…

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Path of Most ResistanceAnalyze Cri,cal Needs and 

Current Use ofCollabora,on Tools

Do We Need Another Tool?

Yes

No

Should We Integrate Them?

Yes

Decision & UsageEduca,on

Usage Education

No

Wash, Rinse, Repeat as Needed

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Do We Need Another Tool?

Cri.cal Evalua.on Factors:

Establishing Network Connec,ons(Communi,es/Topics vs. People) – Impacton Consump,on

Keeping Users Engaged in Conversa,on

Flexibility / Adaptability over ,me

Ease of Use / User Percep,on – AffectsAdop,on

What are grassroots behaviors telling you?

Extended Enterprise capable?

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Do We Need Another Tool?

OrgStructure

ProjectTeams

LocationSt

rong

Tie

Strong Ties

Strong TieWeak Tie

Weak Tie

Weak Tie

Stro

ng T

ie

Strong Tie

Communitiesof Interest

Communitiesof Practice

Communitiesof Expertise

Source: TheBrycesWrite – Horizontal Collaboration

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Do We Need Another Tool?

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Tool Integrate ORNot Tool Integrate?

Source: Dan Pontefract blog – The Org Structure of Enterprise 2.0

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Tool Integrate ORNot Tool Integrate?

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Educate – When to Use What?Voice Mail Instant

MessagingEmail CMS Community‐based

Social PlaAorm

First Thought Personal Quick No.fica.on ControlledContent

•Conversa.on•Work Out Loud!

Informa.onType

Conversa,on Conversa,on •No,fica,on•Links to CMSand SocialCollab

OfficialContent

•Conversa,on•Unofficial Content•Links to OfficialContent

ResponseImmediacy

Soon Now Soon Not Needed Now ‐> Not Needed

Audience •Small•Controlled

•Small•Controlled

•Small‐>Large•Targeted

•Medium•Targeted

•Small‐>Large•Communi,es•Serendipitous

Permanence Finite Finite Finite Long‐Term Long‐Term

PrimaryNo.fica.on

Phone Interrup,on Inbox •Search•Email Alert(Inbox)

•Search•Email Alert (Inbox)•Ac,vity Stream

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Educate – Personal Impact1.0:  Silos / Structured /Content Management

2.0:  Community / Emergence /People Connec.on

Purpose •Mission accomplishment•Learning•Problem‐solving•Innova,on

Security•Sensi,ve•Need to Know Basis •Transparent

Dura,on •Finite •Ongoing

Interac,on

•Sharing documents and files•Using a shared calendar•AXending regular conference calls andmee,ngs•Maintaining a list of team members•Edi,ng shared documents

•Asking and answering ques,ons•Sharing knowledge•Reusing good ideas•Solving problems for one another•Brainstorming new ideas

Alignment •Responsibility•Prac,ce•Interest•Exper,se

Your Value•Limited Visibility•Limited Awareness

•Emergent Leader•Exper.se Provider

Source: Communities Manifesto, Stan Garfield

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In Closing…Analyze Cri,cal Needs and 

Current Use ofCollabora,on Tools

Do We Need Another Tool?

Yes

No

Should We Integrate Them?

Yes

Decision & UsageEduca,on

Usage Education

No

Wash, Rinse, Repeat as Needed

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Do We Need Another Tool?

Engage. Evangelize. Empower.